SSG Wellness Spectrum™ powered by GfK MRI
Problem:
Powerful wellness forces are changing people’s lifestyle choices and how people are increasingly shopping for healthier options, yet not all consumers have the same receptivity
Solution: 
A data-rich planning tool that classifies consumers’ wellness attitudes & mindsets driving the propensity to consider and buy various levels of healthy offers and Brands
CPG Applications
- Identify growth opportunities, unmet needs across wellness propensities and product portfolios/extensions
- Targeting highest Value Wellness Propensity Adopters
- Strengthen Brand Identities and Enhance Message Relevancy
- Increase go-to market effectiveness
- Inform channel selection
- Optimize the path to purchase for selected targets
Retail Applications
- Enhance promotions ROI by better creating experiences that work best at right wellness target
- Personalize digital platforms in path to purchase to increase
- Pre-store influence
- Trade-area and location engagement to drive traffic
- Secure the final moment of truth
To learn more or to request a dedicated webinar about the SSG Wellness Spectrum™ please fill out the form below:
SSG Wellness Spectrum is the joint property of GfK US, LLC and Santiago Solutions Group, Inc.
©2014 GfK US LLC. All Rights Reserved; ©2014 Santiago Solutions Group, Inc.
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