SSG Wellness Spectrum™ powered by GfK MRI sheds light on key planning issues:
- Which wellness segments to pursue
- discover customers whose behavior have changed or needs are not being met
- strengthen brand identities and develop messages that speak to different healthy outlook consumers
- What kind of products, to offer
- refine a product’s formulation or fine-tune the positioning or develop a new product
- How to go-to market effectively
- predict what products will consumers of different health outlooks be more persuaded to consider & buy
- inform channel selection to optimize the path to purchase for selected targets
- Properly designing and executing 1-to-1 wellness-prone promos and experiences in a specific trade areas that respond to specific wellness attitudes & interests
- Learn more about how SSG Wellness Spectrum™ can help:
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