S-M-A-R-T Growth Through Opportunity Right-Sizing

Quick tips on SSG’s strategic planning framework to right-size Hispanic opportunity, right-resource the initiative across the organization and attain broad corporate buy-in. One of the biggest obstacles in growing Hispanic market share is accurately sizing the prize of the market opportunity for products and services. Over a decade of strategy consulting among hundreds of clients and tens of categories, we have found that businesses are hungry for making informed “go or no-go” decisions, setting realistic objectives that the organization can undertake and determining how much to invest for optimal growth and reasonable ROI.

Business growth amidst challenges: Changing demographics, cultural trends, technology, and new media.

No comments yet.

Leave a Reply

You must be logged in to post a comment.

CIIM Ads Insights – INFOGRAPHICS

Slider_ciim

CIIM makes a direct correlation between culture and business performance such as enhance brand perception, increased ad effectiveness, and lift […]

CIIM Programming Insights – INFOGRAPHIC

CIIM programming1-pic

Cultural Insight Impact Measure is the industry leading metric that validates the impact and effectiveness of cultural insights in ads […]

These 6 Ads Are the Most Effective Multicultural Marketing Messages in Recent Years

gillette-culturally-relevant

“Nothing Comes Easy” by Grey New York for Procter & Gamble is among a small group of top-performing multicultural ads. […]

The Cultural Impact of Network Programming

Millenials-Slider

Cracking the diversity code for content is no easy task. Media and content creators constantly ebb and flow while attempting […]