S-M-A-R-T Growth Through Opportunity Right-Sizing

Quick tips on SSG’s strategic planning framework to right-size Hispanic opportunity, right-resource the initiative across the organization and attain broad corporate buy-in. One of the biggest obstacles in growing Hispanic market share is accurately sizing the prize of the market opportunity for products and services. Over a decade of strategy consulting among hundreds of clients and tens of categories, we have found that businesses are hungry for making informed “go or no-go” decisions, setting realistic objectives that the organization can undertake and determining how much to invest for optimal growth and reasonable ROI.