SERVICES
We help Fortune 500 companies develop multicultural marketing and D&I capabilities before going to market and as they scale up, refine, and expand acquisition, loyalty, and CX strategies.
As a full service strategic consultancy, SSG works with our clients on:
- ADVANCED ANALYTICS & RESEARCH
- Sizing the market opportunity
- New products
- New target audiences
- New geographic markets
- Comprehensive research offerings
- Qualitative: In-depth interviews, Focus Groups, Ethnographies
- Quantitative
- Market Demand Assessment
- Brand Health Tracking
- Pre/Post Advertising Studies
- Social Media Tracking
- Sizing the market opportunity
- STRATEGY & GO TO MARKET PLANS
- Creating go to market strategies
- Evaluating effectiveness of communications for different target audiences
- Internal readiness assessments for expansion to new opportunities
- Customer and decision journey mapping
Competitive Benchmarking