Santiago Solutions Group is a strategy consulting firm driven by management experience and predictive analytics research to help clients focus where the highest market opportunities exist and identify which strategies advance the total enterprise growth.
We work with clients on strategy development and building organizational readiness to get the most out of these opportunities.
The ads got particularly bad scores when it comes to ‘cultural relevance,’ especially from Hispanic audiences, according to a new […]
At ANA and AIMM, we strongly believe that every person — regardless of race, ethnicity, sexual orientation, gender identity, ability, […]
CIIM makes a direct correlation between culture and business performance such as enhance brand perception, increased ad effectiveness, and lift […]
Cultural Insight Impact Measure is the industry leading metric that validates the impact and effectiveness of cultural insights in ads […]
