OPPORTUNITY SIZING

Critical to determining investment levels into specific segments, is the sizing of the opportunity. SSG has developed multiple opportunity sizings for BIPOC, Generational and Lifestyle segments for clients in multiple sectors and industries. 

Opportunity Defined

Size of the Prize by Segment

Segment and Sub-Segment Opportunity Sizings are critical for assigning the right level of resources to each opportunity, thereby optimizing business growth.

QSR

CASE STUDY

QSR

Client with an authentic positioning thought Hispanic Foreign Born would be the largest opportunity and our analysis uncovered a stronger Millennial and Latino bicultural opportunity.

Food Manufacturer

CASE STUDY

Food Manufacturer

With a broad portfolio believed that traditional & authentic ethnic foods would generate the biggest revenue increase yet the analysis pointed at convenience premium priced products.

Artificial Sweetener

CASE STUDY

Artificial Sweetener

For an artificial sweetener looking at baking as the next major source of growth, our econometrics analysis pointed at usage in coffee and tea as the key to expand volume.

Healthcare

CASE STUDY

Healthcare

Identified opportunity size and corresponding diversity segment service gap analysis to arrive at prioritized strategies for acquiring and retaining these customers.
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