Critical to determining investment levels into specific segments, is the sizing of the opportunity. SSG has developed multiple opportunity sizings for BIPOC, Generational and Lifestyle segments for clients in multiple sectors and industries.
Size of the Prize by Segment
Segment and Sub-Segment Opportunity Sizings are critical for assigning the right level of resources to each opportunity, thereby optimizing business growth.
Client with an authentic positioning thought Hispanic Foreign Born would be the largest opportunity and our analysis uncovered a stronger Millennial and Latino bicultural opportunity.
- Size of Price: Feasible opportunity market sizing (New products, new target audiences/segment prioritization, new geographic markets/market prioritization)
- Econometric, conjoint & volumetric models
- Value & Needs-based segmentation
- Resource allocation/ Incremental Investment & ROI
- Financial modeling
- Sequencing/scaling expansion plans