Multicultural Firms Are Fueling New Boom of Business

3 in 10 US Firms are now led by Multicultural owners. Multicultural Businesses generated the entire increase in us firms since 2007 and Multicultural firms’ revenue is growing at nearly twice the pace of WNH firms. The 5 most diverse sectors are Transportation, Other Services, Healthcare & Social Assistance, Administrative & Support, and Accommodation & Food Services.

About SSG
SSG is a strategy, analytics and research consulting firm; experts in guiding clients’ growth strategies by leveraging Big Data, advanced consumer research, predictive modeling, and innovative segmentations.
We uncover actionable consumer segment insights that enhance clients’ marketing effectiveness and optimize sustainable total market growth.
We arm clients with intelligence and roadmaps, including ‘size of the prize’, drivers to purchase, and customer journeys across marketing “Ps,” aligned with ROI targets for Millennial, Multicultural, Hispanic and Total Market.

No comments yet.

Leave a Reply

You must be logged in to post a comment.

CIIM Ads Insights – INFOGRAPHICS

Slider_ciim

CIIM makes a direct correlation between culture and business performance such as enhance brand perception, increased ad effectiveness, and lift […]

CIIM Programming Insights – INFOGRAPHIC

CIIM programming1-pic

Cultural Insight Impact Measure is the industry leading metric that validates the impact and effectiveness of cultural insights in ads […]

These 6 Ads Are the Most Effective Multicultural Marketing Messages in Recent Years

gillette-culturally-relevant

“Nothing Comes Easy” by Grey New York for Procter & Gamble is among a small group of top-performing multicultural ads. […]

The Cultural Impact of Network Programming

Millenials-Slider

Cracking the diversity code for content is no easy task. Media and content creators constantly ebb and flow while attempting […]