Infographics, Newsletter October 8, 2014

10 Most Influential Total Market States Part IV: Multicultural Millennials [INFOGRAPHIC]

In 2013, a majority (52%) of Millennials in the Top 10 Total Market (TM) states were of Multicultural background compared to 1 in 3 of Millennials in the remaining 40 states. Between 2010 and 2013, the U.S. Millennial population grew at 0.6% annually due to net positive migration. Multicultural Millennials generated the vast majority (76%) of the Millennial growth in these top 10 TM states, growing 3 times faster than White Non-Hispanic Millennials. The top 10 TM states represented 53% of all U.S. Millennials and fueled 72% of the U.S. Millennial growth.

A 2010-2013 SSG Analysis (CLICK ON THE IMAGE FOR PDF VERSION)

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