Infographics, Newsletter May 1, 2015

Multicultural Millennial Digital Decision Journey [INFOGRAPHIC]

Millennials are intense users of digital & mobile in their Path-To-Purchase journey. Hispanics over-index Total Market in digital Evaluation actions but lag a little In-Store while African Americans especially over-index in the Experience phase.

(CLICK ON THE IMAGE FOR PDF VERSION)

MC Digital Decision Journey_complete Capture

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