Infographics, Newsletter May 1, 2015

Multicultural Millennial Digital Decision Journey [INFOGRAPHIC]

Millennials are intense users of digital & mobile in their Path-To-Purchase journey. Hispanics over-index Total Market in digital Evaluation actions but lag a little In-Store while African Americans especially over-index in the Experience phase.

(CLICK ON THE IMAGE FOR PDF VERSION)

MC Digital Decision Journey_complete Capture

Share via emailShare on LinkedInShare on Twitter Share

Tags:

No comments yet.

Leave a Reply

CAPTCHA

PLEASE RESOLVE THE MATH PROBLEM BELOW:

Newsletter May 23, 2018

Spanish Dominant* Hispanics Financial Optimism Soars in 2018

Banner

Now nearly 6 in 10 Spanish Dominant Hispanics have an optimistic view about their finances over the next 12 months, […]

Press April 12, 2018

Census Consensus: ‘Citizenship’ Would Be A Headache For Advertising, Media – MediaPost

March 28, 2018. MediaPost by Joe Mandase.- Obvious partisan political implications aside, the Trump White House’s push to add a […]

Press January 30, 2018

Las Perspectivas Económicas del Mercado Multicultural Se Ven Muy Poderosas PRODU

Jan 16, 2018. PRODU.- Para Santiago Solutions Group, el panorama es alentador para el segmento multicultural en EE UU. “Los […]

Newsletter January 9, 2018

2018 Multicultural Economy Outlook

Slider

U.S. Marketers are quickly shifting growth priorities among multicultural (MC) segments, especially since the White Non-Hispanic (WNH) segment has been […]