Marketing & Sales Strategies

  • Insight into consumers: determining segment behavior and potential
  • Marketing effectiveness (ROMI)
  • Brand/portfolio strategy
  • Brand equity-engagement models
  • Marketing 5Ps strategies
  • Guide sales-channels to be more effective/culturally competent
  • Optimal Pricing
  • Marketing capabilities: organization, roles and operations

Comments are closed.

ANA/AIMM Commitment to Systemic Change in Marketing

Join the pledge crop

At ANA and AIMM, we strongly believe that every person — regardless of race, ethnicity, sexual orientation, gender identity, ability, […]



CIIM makes a direct correlation between culture and business performance such as enhance brand perception, increased ad effectiveness, and lift […]

CIIM Programming Insights – INFOGRAPHIC

CIIM programming1-pic

Cultural Insight Impact Measure is the industry leading metric that validates the impact and effectiveness of cultural insights in ads […]

These 6 Ads Are the Most Effective Multicultural Marketing Messages in Recent Years


“Nothing Comes Easy” by Grey New York for Procter & Gamble is among a small group of top-performing multicultural ads. […]