INSIGHTS & PRESS
Elevating Pet Care: Navigating Multicultural Pet Ownership Dynamics & Spending
In the US pet industry, Multicultural pet owners continue to play an increasingly pivotal role in the category of overall pet ownership and spending. Last year, our experts at SSG discussed ‘The Rise of Black & Hispanic Pet Ownership in the US’ – pointing out how...
INFOGRAPHIC: Navigating Multicultural Pet Ownership Dynamics & Spending
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Top 2023 Multicultural & Inclusive Marketing Learnings to Bring into 2024
As we welcome the new year, we at Santiago Solutions Group (SSG) have reflected on the accomplishments within our industry, the growing insights per consumer segment, and the technological advancements that have taken charge in our business landscape. There have been...
How Marketers are Utilizing Artificial Intelligence and Accounting for Data Bias
The business landscape is evolving faster than ever through the use and implementation of artificial intelligence. Since early 2021, companies have been optimizing their processes using AI for customer service, marketing, sales, supply chain, human resources,...
Carlos Santiago Highlighted as part of 2024 Advancing Diversity Hall of Honors Inductees
Read the original and full article posted here: "2024 Advancing Diversity Hall of Honors Inductees Announced at D-E-I-B Leadership Gathering Hosted by MediaVillage Education Foundation" ____________________________________ MediaVillage Education Foundation, a...
How Latinas Are Reshaping the Beauty Market Through Brand Trust
Latinas are shaking up the makeup industry with an eye-brow-raising increase in demand for beauty products that are outpacing non-Latina spending in the category. For those who are Latinas, this might not come as a shock since one of the many pillars of Latina...
Hispanic Gen Z Consumers want more Bilingual Content as they Reclaim Latino Heritage
While past Hispanic generations often focused on assimilation with the general population, as the Gen Z Hispanic adult population grows, a dominant trend is emerging. Hispanic GenZ are becoming more comfortable reclaiming their heritage and engaging with Spanish and...
Gen Z Social Media Trends Continue to Influence CPG Industry with ‘#GirlMath’
When it comes to capturing the attention of GenZ consumers, keeping up with the latest social media trends is worth every marketer’s time. A recent Ad Age article “Girl Math TikTok Trend — How Brands Can Get It Right”, discusses the idea of “#girlmath”, where users...
The Drum: Study shows strong consumer support for LGBTQ+ representation in advertising
ORIGINALLY PUBLISHED BY THE DRUM ON AUGUST 23, 2023 Survey of 2,300 US adults indicates that consumers actively seek brands that support the LGBTQ+ community and may cease their patronage if these efforts are reduced. Amid all the controversy over LGBTQ+ advertising,...
INFOGRAPHIC: Exploring Diversity and Inclusion at Lollapalooza
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Exploring Diversity and Inclusion at Lollapalooza 2023: Progress & Room for Improvement
Lollapalooza is well-known as one of the most popular music festivals in the United States. Since 2005, it has been held annually in Chicago in early August and attracts over 200,000 attendees each time. The idea of Lollapalooza was to bring unique musical acts...
What Will Happen to Multicultural & Inclusive Twitter Users Now With the Introduction of Threads?
Twitter has some new competition with the arrival of its much more friendly and attractive younger sister – Threads. Consumers and advertisers have seen a wide array of changes take place on Twitter since Billionaire investor and Tesla CEO Elon Musk purchased it for...