NEWS

GenZ has Spoken for Coachella 2023

GenZ has Spoken for Coachella 2023

Throughout the 2010s, Millennials dominated the music festival scene. Among the most prominent and noteworthy music festivals is Coachella. Coachella is a music festival that is held once a year during the month of April in Indio, California, where thousands of...

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Generational Nuances in Home Improvement Attitudes

Generational Nuances in Home Improvement Attitudes

Generational attitudes about home improvement and home ownership have evolved over the last several years, especially after the Covid-19 global pandemic. In SSG’s previous article published in November 2022, “Multicultural Consumers Have Driven Home Improvements...

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Why Data Transparency Matters

Why Data Transparency Matters

Carlos Santiago for O'Dwyerpr - We all know the indelible mark recent social movements involving diversity, equity and inclusivity have had on the communications landscape. There is a clear need to reassess who we are speaking to, the messages we are using and the...

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Brands get a new metric to assess cultural relevance

Brands get a new metric to assess cultural relevance

AdExchange by Sarah Sluis.- When ads positively portray people from a racial or cultural group, or contain cultural insights that resonate with members of that group, they measurably boost brand KPIs such as purchase intent, brand loyalty and brand relevance. But...

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Watch: How COVID-19 changed the 2021 Super Bowl ad game

Watch: How COVID-19 changed the 2021 Super Bowl ad game

At Ad Age In-Depth: Super Bowl, brands, agency leaders and top creators discuss how the pandemic and fight for social justice influenced the plans and strategy for 2021 commercials. Jeanine Poggi for AdAge - A ..... CLICK HERE TO READ THE FULL ARTICLE

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