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GenZ has Spoken for Coachella 2023

GenZ has Spoken for Coachella 2023

Throughout the 2010s, Millennials dominated the music festival scene. Among the most prominent and noteworthy music festivals is Coachella. Coachella is a music festival that is held once a year during the month of April in Indio, California, where thousands of...

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Generational Nuances in Home Improvement Attitudes

Generational Nuances in Home Improvement Attitudes

Generational attitudes about home improvement and home ownership have evolved over the last several years, especially after the Covid-19 global pandemic. In SSG’s previous article published in November 2022, “Multicultural Consumers Have Driven Home Improvements...

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