BLOG
GenZ has Spoken for Coachella 2023
Throughout the 2010s, Millennials dominated the music festival scene. Among the most prominent and noteworthy music festivals is Coachella. Coachella is a music festival that is held once a year during the month of April in Indio, California, where thousands of...
Generational Nuances in Home Improvement Attitudes
Generational attitudes about home improvement and home ownership have evolved over the last several years, especially after the Covid-19 global pandemic. In SSG’s previous article published in November 2022, “Multicultural Consumers Have Driven Home Improvements...
LGBTQ+ Fear Being Out at Work While Their Expectations of Brands Rise
Throughout the past few years, society has made a concerted effort to be more inclusive of LGBTQ+ people. However, a new study from WPP shows us that we still have a long way to go, with only 40 percent of LGBTQ+ people disclosing their sexuality to work colleagues....