INSIGHTS & PRESS
Overcoming AI Limitations and Data Privacy Challenges Through Marketing Research
The digital landscape is rapidly evolving, bringing new opportunities and challenges for the marketing industry, particularly in the realms of AI development and data privacy. Carlos Santiago, CEO of Santiago Solutions Groups, Inc. and Co-Founder of ANA AIMM, along...
Beyond the Rainbow: Sustaining Authentic LGBTQ+ Engagement All Year Round
Every June, brands globally roll out the rainbow flags and proudly declare their support for the LGBTQ+ community during Pride Month. But as soon as the calendar flips to July, this enthusiasm often evaporates, leaving LGBTQ+ consumers feeling abandoned and exploited....
Beyond Pride: Embracing Authentic LGBTQ+ Representation 365
In a recent webinar hosted by AIMM, experts from SSG and Target 10 shared, Carlos Santiago and Matt Tumminello, share valuable insights and strategies for brands aiming to authentically connect with LGBTQ+ consumers. The session emphasized the importance of moving...
The Authenticity Imperative: Why Genuine LGBTQ+ Representation is Crucial for Winning Over Gen Z
In the ever-evolving landscape of consumer marketing, one truth has become increasingly clear: authenticity is non-negotiable, especially when it comes to engaging with the LGBTQ+ community and the influential GenZ demographic. As highlighted in a recent webinar...
Voices of Change: How AAPI Creators Are Redefining Music and Media Entertainment
Despite representing just 8% of the U.S. population, the Asian American and Pacific Islander (AAPI) community continues to influence media, music, and entertainment. Asian Americans are the most digitally connected consumer group, with a 22% greater reach of...
Going From Blocked to Unlocked: Advice and Strategies to Authentically Connect with Today’s LGBTQ+ Consumer
Join Santiago Solutions Group and Target 10 for an insightful session on connecting with today’s LGBTQ+ consumer. Learn from the voices of LGBTQ+ and their Allies as they share their expectations of brands marketing to them. Discover essential strategies to avoid the...
The Rise of Bilingual Media Consumption Among US Hispanics
For many Hispanics, Spanish language is regarded as a cultural symbol and expression of their Latinidad. Throughout the last few decades, Hispanic immigration into the US has steadily increased to a present-day population of 62 million US Hispanics. This steady influx...
Elevating Pet Care: Navigating Multicultural Pet Ownership Dynamics & Spending
In the US pet industry, Multicultural pet owners continue to play an increasingly pivotal role in the category of overall pet ownership and spending. Last year, our experts at SSG discussed ‘The Rise of Black & Hispanic Pet Ownership in the US’ – pointing out how...
INFOGRAPHIC: Navigating Multicultural Pet Ownership Dynamics & Spending
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Top 2023 Multicultural & Inclusive Marketing Learnings to Bring into 2024
As we welcome the new year, we at Santiago Solutions Group (SSG) have reflected on the accomplishments within our industry, the growing insights per consumer segment, and the technological advancements that have taken charge in our business landscape. There have been...
How Marketers are Utilizing Artificial Intelligence and Accounting for Data Bias
The business landscape is evolving faster than ever through the use and implementation of artificial intelligence. Since early 2021, companies have been optimizing their processes using AI for customer service, marketing, sales, supply chain, human resources,...
Carlos Santiago Highlighted as part of 2024 Advancing Diversity Hall of Honors Inductees
Read the original and full article posted here: "2024 Advancing Diversity Hall of Honors Inductees Announced at D-E-I-B Leadership Gathering Hosted by MediaVillage Education Foundation" ____________________________________ MediaVillage Education Foundation, a...