Hispanic Marketing Council: Navigating an Increasingly Critical Hispanic Cultural Environment

July 26, 2022
by Santiago Solutions Group

Where is Hispanic Culture in Marketing in 2022? New research shows that Hispanic consumers, especially Gen Zers, are demanding more from brands that must adapt to new expectations or get left behind. The Cultural Inclusion Accelerator™’s measurement tools –Cultural Insights Impact Measure™, DEI Accelerator™, and Diverse Media Accelerator™ have shed light on the landscape of how brands are perceived through ads.

As part of the Hispanic Marketing Council’s webinar series, you will learn:

What Hispanic expectations are rising, and which Hispanics are driving that change
Where Hispanics see less authentic culture in advertising
What types of creative connect more successfully
What is the importance of in-language advertising
How to reinforce brand trust through Diversity, Equity, and Inclusion reflections in ads
How media placement can influence ad effectiveness among Hispanics
Carlos Santiago – President & Chief Strategist / Santiago Solutions Group, Inc.
Nathanael Roy– Data Analyst / Cultural Inclusion Accelerator™

About us

For 20 years, Santiago Solutions Group (SSG) has guided growth pathways for scalable returns by uncovering cultural and marketplace insights.
These insights forge the fact-based foundation for effective business and brand growth strategies aligned with cultural insights across Hispanic & Asian acculturation levels, Black, LGBTQ, Non-Hispanic White, Gen Z, Millennials, and other segments.

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