Targeting the Best Hispanic Consumer

AHAA conducted the first study that measures the cultural orientation of Hispanics with implications on category and product usage. We are living an era of tremendous demographic change and leading companies view Hispanics as an important segment to drive corporate growth. There is a need to understand Hispanic consumers cross-culturally.

An AHAA Generational and Cultural Orientation Study.
To listen to the recorded version CLICK HERE,   or  view the presentation deck below.

Comments are closed.

ANA/AIMM Commitment to Systemic Change in Marketing

Join the pledge crop

At ANA and AIMM, we strongly believe that every person — regardless of race, ethnicity, sexual orientation, gender identity, ability, […]

CIIM Ads Insights – INFOGRAPHICS

Slider_ciim

CIIM makes a direct correlation between culture and business performance such as enhance brand perception, increased ad effectiveness, and lift […]

CIIM Programming Insights – INFOGRAPHIC

CIIM programming1-pic

Cultural Insight Impact Measure is the industry leading metric that validates the impact and effectiveness of cultural insights in ads […]

These 6 Ads Are the Most Effective Multicultural Marketing Messages in Recent Years

gillette-culturally-relevant

“Nothing Comes Easy” by Grey New York for Procter & Gamble is among a small group of top-performing multicultural ads. […]