Hispanic Allocation Impact on Revenue Growth Series: Part II CPG Sector – AHAA Study

March 7, 2012.- The second part of Santiago Solutions Group’s study reveals there is a direct & positive relationship between CPG’s Hispanic ad allocation and their topline revenue growth. All companies have growing challenge of balancing competing needs: holding on to “General Market,” finding new growth, and capturing fair share of growth markets. There is a direct & positive relationship between CPG’s Hispanic ad allocation and their topline revenue growth. Get recorded AHAA Webinar: ‘CPG Hispanic Allocation’