Santiago Solutions Group developed an in-culture voice for the Salud con Health Net program. We then produced local radio spots featuring actual health care providers speaking in-language and in-context to regional Hispanic audiences.
Santiago Solutions Group developed an in-culture voice for the Salud con Health Net program. We then produced local radio spots featuring actual health care providers speaking in-language and in-context to regional Hispanic audiences.
CIIM makes a direct correlation between culture and business performance such as enhance brand perception, increased ad effectiveness, and lift […]
Cultural Insight Impact Measure is the industry leading metric that validates the impact and effectiveness of cultural insights in ads […]
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