Santiago Solutions Group developed an in-culture voice for the Salud con Health Net program. We then produced local radio spots featuring actual health care providers speaking in-language and in-context to regional Hispanic audiences.
AdAge: Super Bowl Advertisers Fell Short on Key Diversity and Inclusion Measures, Analysis Shows
The ads got particularly bad scores when it comes to ‘cultural relevance,’ especially from Hispanic audiences, according to a new […]
ANA/AIMM Commitment to Systemic Change in Marketing
At ANA and AIMM, we strongly believe that every person — regardless of race, ethnicity, sexual orientation, gender identity, ability, […]
CIIM Ads Insights – INFOGRAPHICS
CIIM makes a direct correlation between culture and business performance such as enhance brand perception, increased ad effectiveness, and lift […]
CIIM Programming Insights – INFOGRAPHIC
Cultural Insight Impact Measure is the industry leading metric that validates the impact and effectiveness of cultural insights in ads […]
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