Health Care Provider- Enhancing Delivery & Distribution
The insurance industry is undergoing massive transformation.
- Health Care Provider noted the growth of the Hispanic population per the Census 2010 release, and saw an opportunity to springboard growth for its culturally relevant product offering, which beforehand had experienced continuous, but slow advancement.
- SSG’s Outside: In Assessment concluded that the Insurance Company’s internal and external barriers to growth centered around the existing delivery and distribution channels, not product design.
- The proposed solution leveraged strengths within its existing portfolio, focusing on:
~ Re-defining key product’s value proposition
~ Identifying key geographic areas for growth and prioritizing sales efforts in areas where the delivery system could absorb incremental membership
~ Developing a plan to enhance the delivery and distribution channels in remaining key geographic areas
- Dedicated efforts to develop key capabilities in the areas critical to capturing this opportunity:
~ Cultural know-how
~ Customer experience
~ Market intelligence
~ Metrics and tracking systems
~ Geo-targeting tools
