Consulting November 28, 2012

Go-To-Market Preparedness

  • Apply quick multicultural readiness diagnostics
  • Apply sophisticated process tools
  • Bring-in change-management techniques
  • Strategy, objectives, and goals
  • Execution (across marketing, sales, pricing, and customer insight)
  • Build organizational and process enablers
  • Position the organization for sustained improvement
Share via emailShare on LinkedInShare on Twitter Share

Comments are closed.

Uncategorized June 11, 2020

ANA/AIMM Commitment to Systemic Change in Marketing

Join the pledge crop

At ANA and AIMM, we strongly believe that every person — regardless of race, ethnicity, sexual orientation, gender identity, ability, […]

Infographics April 11, 2020

CIIM Ads Insights – INFOGRAPHICS

Slider_ciim

CIIM makes a direct correlation between culture and business performance such as enhance brand perception, increased ad effectiveness, and lift […]

Infographics April 10, 2020

CIIM Programming Insights – INFOGRAPHIC

CIIM programming1-pic

Cultural Insight Impact Measure is the industry leading metric that validates the impact and effectiveness of cultural insights in ads […]

Press April 4, 2020

These 6 Ads Are the Most Effective Multicultural Marketing Messages in Recent Years

gillette-culturally-relevant

“Nothing Comes Easy” by Grey New York for Procter & Gamble is among a small group of top-performing multicultural ads. […]