While overall ad spend among the top 500 advertisers increased by 5% from $79.0 Bn to $83.1Bn from 2010 to 2014, marketers made a steep increase in Hispanic Ad Spend, jumping 61% from $4.4Bn to $7.1Bn.
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AdAge: Super Bowl Advertisers Fell Short on Key Diversity and Inclusion Measures, Analysis Shows
The ads got particularly bad scores when it comes to ‘cultural relevance,’ especially from Hispanic audiences, according to a new […]
ANA/AIMM Commitment to Systemic Change in Marketing
At ANA and AIMM, we strongly believe that every person — regardless of race, ethnicity, sexual orientation, gender identity, ability, […]
CIIM Ads Insights – INFOGRAPHICS
CIIM makes a direct correlation between culture and business performance such as enhance brand perception, increased ad effectiveness, and lift […]
CIIM Programming Insights – INFOGRAPHIC
Cultural Insight Impact Measure is the industry leading metric that validates the impact and effectiveness of cultural insights in ads […]