Gen Z 1.0 Aspirations, Family & The Influence of Culture -Hispanics vs. WNH

Gen Z, the newest generation of young adult consumers, presents marketers with exciting opportunities given that is the most diverse consumer base to-date. Currently turning 20 years of age, Gen Z are attending college, voting in the Presidential elections, influencing how we see our world and making brand choices in auto, technology, food, restaurants, entertainment, personal care, fashion, and more.

Wednesday, September 21 1:30-2:30 PM EST

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Gen Z, the newest generation of young adult consumers, presents marketers with exciting opportunities given that is the most diverse consumer base to-date. Currently turning 20 years of age, Gen Z are attending college, voting in the Presidential elections, influencing how we see our world and making brand choices in auto, technology, food, restaurants, entertainment, personal care, fashion, and more.

SSG’s Gen Z 1.0 quant-qual study explored perceptions, values and beliefs among 13 – 20 year olds, which revealed that marketers will continue to win by leveraging five areas of significant nuances:

  1. Aspirations
  2. Stressors
  3. Culture
  4. Family
  5. Categories of influence

You will learn:

  • Key commonalities & nuances among Hispanic & White non-Hispanic Gen Z
  • The influence of American & Latino cultures in Gen Zers lives
  • Categories most influenced by Hispanics vs categories influenced by both
  • How Gen Z beliefs are beginning to show distinctions from Millennials

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