Derene Allen

Derene Allen, Principal

Derene Allen, Principal, brings strategic and tactical expertise in Latin America, Caribbean and US Hispanic markets. Derene specializes in creating new corporate metricing systems for multicultural initiatives, including quantifying the efficiency and ROI of clients’ investment in the Hispanic market. She employs these customized systems to link the highest growth strategies with a corporation’s internal ability to deliver. Derene’s background includes Financial and Internet services experience, as well as Database Management and Loyalty Programs. Clients have included J&J, Nestlé, P&G, Dannon, Target, Walmart, Cigna, Kodak, Cervecería Cuauhtémoc Moctezuma and Cemix.

Derene has recently returned to SSG after a two year sabbatical managing a Social Enterprise, whose beneficiary population was low income Latinas, where she refined her skills on generating and measuring social impact. Derene is also an Adjunct Professor at the University of San Francisco, a pro bono consultant for Juma Ventures, a California based nonprofit whose mission is to break the cycle of poverty by having underserved youth complete college, and a board member of ANewAmerica, a nonprofit whose program offers tools for new American entrepreneurs including microbusiness incubation, asset building, and social responsibility.

Derene earned her MBA in International Marketing from Thunderbird.

No comments yet.

Leave a Reply

You must be logged in to post a comment.

The Cultural Impact of Network Programming

Millenials-Slider

Cracking the diversity code for content is no easy task. Media and content creators constantly ebb and flow while attempting […]

Multicultural Segments Growth Surges 58%; White NH Decline Accelerates

Slider2

Non-Hispanic White Segment Decline Accelerates. Multicultural segments jumped 2.8M from 2016 to 2017 compared to a 1.8M increase from 2015 […]

Spanish Dominant* Hispanics Financial Optimism Soars in 2018

Banner

Now nearly 6 in 10 Spanish Dominant Hispanics have an optimistic view about their finances over the next 12 months, […]

Census Consensus: ‘Citizenship’ Would Be A Headache For Advertising, Media – MediaPost

March 28, 2018. MediaPost by Joe Mandase.- Obvious partisan political implications aside, the Trump White House’s push to add a […]