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CIIM makes a direct correlation between culture and business performance such as enhance brand perception, increased ad effectiveness, and lift purchase intent.
CIIM Programming Insights – INFOGRAPHIC
Cultural Insight Impact Measure is the industry leading metric that validates the impact and effectiveness of cultural insights in ads […]
These 6 Ads Are the Most Effective Multicultural Marketing Messages in Recent Years
“Nothing Comes Easy” by Grey New York for Procter & Gamble is among a small group of top-performing multicultural ads. […]
The Cultural Impact of Network Programming
Cracking the diversity code for content is no easy task. Media and content creators constantly ebb and flow while attempting […]
ANA’s Annual Meeting Begins with Major Focus on Multicultural Marketing
ANA CEO Bob Liodice hones in on diversity in opening speech, ignores hot-button issues like media transparency By E.J. Schultz. […]
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