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CIIM makes a direct correlation between culture and business performance such as enhance brand perception, increased ad effectiveness, and lift purchase intent.
ANA/AIMM Commitment to Systemic Change in Marketing
At ANA and AIMM, we strongly believe that every person — regardless of race, ethnicity, sexual orientation, gender identity, ability, […]
CIIM Programming Insights – INFOGRAPHIC
Cultural Insight Impact Measure is the industry leading metric that validates the impact and effectiveness of cultural insights in ads […]
These 6 Ads Are the Most Effective Multicultural Marketing Messages in Recent Years
“Nothing Comes Easy” by Grey New York for Procter & Gamble is among a small group of top-performing multicultural ads. […]
The Cultural Impact of Network Programming
Cracking the diversity code for content is no easy task. Media and content creators constantly ebb and flow while attempting […]
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