Changes in US Latino Mindset & Social Behavior – Arizona SB1070 Law – Hispanic CMO.com

The Association of Hispanic Advertising Agencies held a webinar today with agency members and selected guest to present highlights of the findings of a study that gauge the impact of the Arizona SB1070 law and potential copycat usage of the law in other states across the USA.

Hispanic CMO.com
The Association of Hispanic Advertising Agencies held a webinar today with agency members and selected guest to present highlights of the findings of a study that gauge the impact of the Arizona SB1070 law and potential copycat usage of the law in other states across the USA.

Below you will find the highlights as presented by Carlos Santiago of SantiagoROI / LatinoMetrics. We do not want to draw any conclusion for you, but the study was created by AHAA and will hopefully give its member agencies information to be able to add more clarity to the conversations occurring with their their clients regarding the impact of the law in Arizona SB1070 and the potential opportunities that will arise.

Findings:

– Jobs/Economy, increase in racism and immigration reform are an issue of personal concern for US Hispanics.
– Immigration reform is very important to US Hispanic of Mexican and South & Central American decent, with a major concern for Millenials and Gen X/Y.
– Bicultural Latinos stand in solidarity with low acculturations Latinos on immigration reform importance
– Latinos perceive that racism is behind the immigration reform debate.
– Arizona Hispanics have reduced their mobility through public transportation and in car with Latinos.
– Arizona Hispanic have reduced shopping with the whole family/group of friends and attending shopping places where there are not a lot of Latinos.
– Arizona Hispanic have stopped attending sporting events, clubs, music concerts, street festivals and fairs where many Latinos attend.
– Arizona Latinos have stopped going out to eat where many Latino eat.
– Arizona Latinos have stopped slightly working at places where many Latinos work.
– Arizona Hispanic have not stopped attending church regardless of the new law.
– When compared to other regions of the country, Latinos outside of Arizona would react basically the same as Arizona Hispanics to a lesser degree if their states had the same law.
– Among Latino that support the Arizona SB1070 law, they still agree that the value of Spanish Communications is extremely high and that support for the law does not negate the value of Hispanic Marketing.
– Among the Latino that disapprove of the Arizona Law, they feel that they do not need community leaders to call for a boycott of a product, company, service, establishment of product, they can do so without the organized efforts. of community leaders.

The Association of Hispanic Advertising Agencies will be offering its members access to the in-depth findings shortly.

The data demonstrates the complexity of our Consumer and the need for experts that understand ‘El Insight’ in reaching and effectivelly persuading Hispanic Consumers to create real ROI for our clients.

AHAA will be releasing a full-version next week on their website.

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