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Outside: In Analysis

Econometric & volumetric models Identification of highest market growth opportunities Competitive intelligence and benchmarking Consumer & shopper insights Consumer needs and adoption triggers Brand-Engagement Models Customer Experience ... Read More

Opportunity Defined

  • Value-based segmentation
  • Opportunity sizing
  • Resource allocation appropriate to growth opportunity
  • Fit to culture and resources

Inside Assessments

  • Assessments of practices, systems, infrastructure
  • Audits of products/services, channels
  • Gap closing guidance

ANA/AIMM Commitment to Systemic Change in Marketing

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At ANA and AIMM, we strongly believe that every person — regardless of race, ethnicity, sexual orientation, gender identity, ability, […]



CIIM makes a direct correlation between culture and business performance such as enhance brand perception, increased ad effectiveness, and lift […]

CIIM Programming Insights – INFOGRAPHIC

CIIM programming1-pic

Cultural Insight Impact Measure is the industry leading metric that validates the impact and effectiveness of cultural insights in ads […]

These 6 Ads Are the Most Effective Multicultural Marketing Messages in Recent Years


“Nothing Comes Easy” by Grey New York for Procter & Gamble is among a small group of top-performing multicultural ads. […]