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Outside: In Analysis

Econometric & volumetric models Identification of highest market growth opportunities Competitive intelligence and benchmarking Consumer & shopper insights Consumer needs and adoption triggers Brand-Engagement Models Customer Experience ... Read More

Go-To-Market Preparedness

Apply quick multicultural readiness diagnostics Apply sophisticated process tools Bring-in change-management techniques Strategy, objectives, and goals Execution (across marketing, sales, pricing, and customer insight) Build organizational and ... Read More

Marketing & Sales Strategies

Insight into consumers: determining segment behavior and potential Marketing effectiveness (ROMI) Brand/portfolio strategy Brand equity-engagement models Marketing 5Ps strategies Guide sales-channels to be more effective/culturally competent Optimal ... Read More

Growth Strategies

  • Growth Portfolio Mapping
  • Fine-tuning existing growth
  • New growth sourcing
  • Megatrends and future growth
  • New business models exploration

Opportunity Defined

  • Value-based segmentation
  • Opportunity sizing
  • Resource allocation appropriate to growth opportunity
  • Fit to culture and resources

Inside Assessments

  • Assessments of practices, systems, infrastructure
  • Audits of products/services, channels
  • Gap closing guidance

AdAge: Super Bowl Advertisers Fell Short on Key Diversity and Inclusion Measures, Analysis Shows


The ads got particularly bad scores when it comes to ‘cultural relevance,’ especially from Hispanic audiences, according to a new […]

ANA/AIMM Commitment to Systemic Change in Marketing

Join the pledge crop

At ANA and AIMM, we strongly believe that every person — regardless of race, ethnicity, sexual orientation, gender identity, ability, […]



CIIM makes a direct correlation between culture and business performance such as enhance brand perception, increased ad effectiveness, and lift […]

CIIM Programming Insights – INFOGRAPHIC

CIIM programming1-pic

Cultural Insight Impact Measure is the industry leading metric that validates the impact and effectiveness of cultural insights in ads […]