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Outside: In Analysis

Econometric & volumetric models Identification of highest market growth opportunities Competitive intelligence and benchmarking Consumer & shopper insights Consumer needs and adoption triggers Brand-Engagement Models Customer Experience ... Read More

Go-To-Market Preparedness

Apply quick multicultural readiness diagnostics Apply sophisticated process tools Bring-in change-management techniques Strategy, objectives, and goals Execution (across marketing, sales, pricing, and customer insight) Build organizational and ... Read More

Marketing & Sales Strategies

Insight into consumers: determining segment behavior and potential Marketing effectiveness (ROMI) Brand/portfolio strategy Brand equity-engagement models Marketing 5Ps strategies Guide sales-channels to be more effective/culturally competent Optimal ... Read More

Growth Strategies

  • Growth Portfolio Mapping
  • Fine-tuning existing growth
  • New growth sourcing
  • Megatrends and future growth
  • New business models exploration

Opportunity Defined

  • Value-based segmentation
  • Opportunity sizing
  • Resource allocation appropriate to growth opportunity
  • Fit to culture and resources

Inside Assessments

  • Assessments of practices, systems, infrastructure
  • Audits of products/services, channels
  • Gap closing guidance

ANA/AIMM Commitment to Systemic Change in Marketing

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At ANA and AIMM, we strongly believe that every person — regardless of race, ethnicity, sexual orientation, gender identity, ability, […]

CIIM Ads Insights – INFOGRAPHICS

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CIIM makes a direct correlation between culture and business performance such as enhance brand perception, increased ad effectiveness, and lift […]

CIIM Programming Insights – INFOGRAPHIC

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Cultural Insight Impact Measure is the industry leading metric that validates the impact and effectiveness of cultural insights in ads […]

These 6 Ads Are the Most Effective Multicultural Marketing Messages in Recent Years

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“Nothing Comes Easy” by Grey New York for Procter & Gamble is among a small group of top-performing multicultural ads. […]