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WHO WE ARE

Santiago Solutions Group is a strategy, analytics & research consulting firm. We guide clients’ growth strategies leveraging advanced consumer research, marketing & sales analytics, ‘size of the prize’ scenario planning, innovative segmentations and predictive modeling.

Our end goal is to uncover actionable & ‘ownable’ consumer segments insights that enhance clients’ marketing effectiveness and advance sustainable total growth.

By leveraging Client-side and Consulting experience, we arm clients and agencies with intelligence, drivers to purchase, customer journeys and strategic pathways across marketing Ps aligned with the highest ROI options for Millennial, Multicultural, Hispanic and Total Market.

What We Do ... Read More

OUR FOCUS

Santiago Solutions Group is a strategy consultancy driven by management experience and econometric research to help clients focus where the highest market opportunities exist and identify which strategies advance the total enterprise growth.

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Steve Moya

Steve Moya, Senior Advisor Steve Moya, Senior Strategist at Santiago Solutions Group, has decades of high level expertise in strategy, marketing, segmentation and public relations/communications, having assisted businesses and non-profits with growth strategy and marketing, ... Read More

Derene Allen

Derene Allen, Principal Derene Allen, Principal, brings strategic and tactical expertise in Latin America, Caribbean and US Hispanic markets. Derene specializes in creating new corporate metricing systems for multicultural initiatives, including quantifying the efficiency ... Read More

Carlos Santiago

Carlos Santiago, Chief Strategist Carlos Santiago, President & Chief Strategist of Santiago Solutions Group, is a nationally-recognized business strategist. He is known for his innovative branding, segmentation and ROI analytics. Carlos founded Santiago Solutions Group ... Read More

Multicultural Segments Growth Surges 58%; White NH Decline Accelerates

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Non-Hispanic White Segment Decline Accelerates. Multicultural segments jumped 2.8M from 2016 to 2017 compared to a 1.8M increase from 2015 […]

Spanish Dominant* Hispanics Financial Optimism Soars in 2018

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Now nearly 6 in 10 Spanish Dominant Hispanics have an optimistic view about their finances over the next 12 months, […]

Census Consensus: ‘Citizenship’ Would Be A Headache For Advertising, Media – MediaPost

March 28, 2018. MediaPost by Joe Mandase.- Obvious partisan political implications aside, the Trump White House’s push to add a […]

Las Perspectivas Económicas del Mercado Multicultural Se Ven Muy Poderosas PRODU

Jan 16, 2018. PRODU.- Para Santiago Solutions Group, el panorama es alentador para el segmento multicultural en EE UU. “Los […]