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WHO WE ARE

Santiago Solutions Group is a strategy, analytics & research consulting firm. We guide clients’ growth strategies leveraging advanced consumer research, marketing & sales analytics, ‘size of the prize’ scenario planning, innovative segmentations and predictive modeling.

Our end goal is to uncover actionable & ‘ownable’ consumer segments insights that enhance clients’ marketing effectiveness and advance sustainable total growth.

By leveraging Client-side and Consulting experience, we arm clients and agencies with intelligence, drivers to purchase, customer journeys and strategic pathways across marketing Ps aligned with the highest ROI options for Millennial, Multicultural, Hispanic and Total Market.

What We Do ... Read More

OUR FOCUS

Santiago Solutions Group is a strategy consultancy driven by management experience and econometric research to help clients focus where the highest market opportunities exist and identify which strategies advance the total enterprise growth.

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Steve Moya

Steve Moya, Senior Advisor Steve Moya, Senior Strategist at Santiago Solutions Group, has decades of high level expertise in strategy, marketing, segmentation and public relations/communications, having assisted businesses and non-profits with growth strategy and marketing, ... Read More

Derene Allen

Derene Allen, Principal Derene Allen, Principal, brings strategic and tactical expertise in Latin America, Caribbean and US Hispanic markets. Derene specializes in creating new corporate metricing systems for multicultural initiatives, including quantifying the efficiency ... Read More

Carlos Santiago

Carlos Santiago, Chief Strategist Carlos Santiago, President & Chief Strategist of Santiago Solutions Group, is a nationally-recognized business strategist. He is known for his innovative branding, segmentation and ROI analytics. Carlos founded Santiago Solutions Group ... Read More

ANA/AIMM Commitment to Systemic Change in Marketing

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At ANA and AIMM, we strongly believe that every person — regardless of race, ethnicity, sexual orientation, gender identity, ability, […]

CIIM Ads Insights – INFOGRAPHICS

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CIIM makes a direct correlation between culture and business performance such as enhance brand perception, increased ad effectiveness, and lift […]

CIIM Programming Insights – INFOGRAPHIC

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Cultural Insight Impact Measure is the industry leading metric that validates the impact and effectiveness of cultural insights in ads […]

These 6 Ads Are the Most Effective Multicultural Marketing Messages in Recent Years

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“Nothing Comes Easy” by Grey New York for Procter & Gamble is among a small group of top-performing multicultural ads. […]