New Study Release – Gen Z -Hispanics vs WNH
The Multicultural State of Health & Wellness: 7 Keys to Accelerate ACA Enrollment & Retention
Capitalizing on a Multicultural Appetite for Healthy Choices
Total Market Healthy Movement: WellnessSpectrum
Total Market Consensus Denitions – What is TM? What TM is NOT?
AHAA Total Market Roundtable Reports for AHAA Conference
AHAA Total Market Benchmark Study
November 4, 2013.- AHAA releases preliminary findings on emergence of “Total Market” approach at the ANA Multicultural & Diversity Conference. Today, marketing strategies are under great scrutiny in response to the explosive growth of multicultural populations. As many companies seek to reconcile and recalibrate efforts toward multiple market segments, questions arise with regards to the potential of defining and addressing a Total Market Strategy. Are Segment Strategies still valid?
... Read MoreThe ROI of Multicultural Market
Should healthcare companies be investing in multicultural? How to formulate their media plans?
It has become common to discuss the changing demographics of America yet the advertising dollars targeted these markets haven’t followed to the same degree.
... Read MoreDriving Total Market Growth for Manufacturers and Retailers at Retail 360
Driving Total Market Growth
Santiago Solutions Group will be hosting an informative and interactive session at this year’s Hispanic Retail 360 conference in Las Vegas on Thursday, August 15th at 3:30pm. Carlos Santiago will present strategic insights, focusing on points of convergence across Hispanics, Non-Hispanics and Millennials, as well as pertinent nuances to ensure relevance.
... Read More
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