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Cautious Optimism for Latino Businesses, Entrepreneurs – Northern Colorado Business Report

July 28, 2011. Norther Colorado Business Report by Ana Arias.- The Great Recession hit wage earners across the board, some more than others. A nationwide survey of 600 Latinos conducted in 2009 by LatinoMetrics revealed that half of Latino families were bringing in less income than the previous year, with one in three making the same money and only one in seven making more greenbacks. Survey data also revealed that six in 10 Latinos were making ends meet; four of those indicated it's not easy but they're getting by. One in 10 said things are looking up, and another one thought all was moving along swimmingly. ... Read More

The AHAA Moment – Hispanic Business

December 16, 2010. By Rebecca Villaneda, Hispanic Business.- AHAA has made it a priority for the past eight years to study and analyze spending trends across categories and across major advertisers. It is called the "Hispanic Marketing Investment Trends" report, formerly known as the "Right Spend Study." This study provides spending trends of the top 500 advertisers and categorizes them as Best-in-Class, Leaders, Followers, Laggards and Don't Get It. ... Read More

Study: Hispanics View Racism at Center of Immigration Debate – POLITICO

July 14, 2010. A 30% plurality of Hispanics living in the U.S. view racism at the heart of the immigration reform debate, according to polling data released Wednesday by Latino advocacy groups. ... Read More

With Election Looming, Three Polls Confirm Immigration Tops Latino Voter Concerns – America’s Voice

August 10, 2010. Three recent polls of Latino voters show how the current immigration debate—including the national attention to Arizona’s anti-immigrant law—has dramatically influenced Latino voters’ view of political candidates, as well as their propensity to vote in November. ... Read More

2010 Census Results Add New Dimension to Hispanic Targeting Value – Hispanic Trending

The 2010 US Census growth results boost the long-term benefits of dedicated investments in the Hispanic segment as the Hispanic market continues to grow 36 times faster than the nearly flat White Non-Hispanic segment. ... Read More

Polls Show Latinos and Republicans Still Drifting Apart – US Visa Associates

As Congress’ attention to lawmaking wanes in place of politicking and mid-term elections, a string of new polls are emerging that further depict the strained relationship between Latinos and Republicans. The GOP strategy of alienating the fastest growing demographic through harsh rhetoric and the blockage of immigration reform is starting to reap results. Much like polls that emerged after the failure of comprehensive immigration reform in 2007, Latinos are steadily edging away from the GOP. ... Read More

Immigration Debate Impacting Latinos At Many Levels – Hispanic Market Weekly

September 6, 2010 by Hispanic Market Weekly.- Latinos’ perception of where the U.S. is going has been negatively impacted by the immigration controversy and Arizona law S.B. 1070 which targets undocumented immigration, reveals a study conducted by LatinoMetrics on behalf of the Association of Hispanic Advertising Agencies (AHAA). ... Read More

Hispanic Marketing Investment Trends 2009 – AHAA

Association of Hispanic Advertising Agencies - Santiago ROI helps in the analysis of tracking the Hispanic advertising investments of top 500 advertisers by category. ... Read More

Changes in US Latino Mindset & Social Behavior – Arizona SB1070 Law – Hispanic CMO.com

The Association of Hispanic Advertising Agencies held a webinar today with agency members and selected guest to present highlights of the findings of a study that gauge the impact of the Arizona SB1070 law and potential copycat usage of the law in other states across the USA. ... Read More

The New American Electorate (October 2010) – Immigration Policy Center

October 14, 2010 by Immigration Policy Center.- At a time when federal, state, and local elections are often decided by small voting margins—with candidates frequently locked in ferocious competition for the ballots of those “voting blocs” that might turn the electoral tide in their favor—one large and growing bloc of voters has been consistently overlooked and politically underestimated: New Americans. ... Read More

Multicultural Segments Growth Surges 58%; White NH Decline Accelerates

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Non-Hispanic White Segment Decline Accelerates. Multicultural segments jumped 2.8M from 2016 to 2017 compared to a 1.8M increase from 2015 […]

Spanish Dominant* Hispanics Financial Optimism Soars in 2018

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Now nearly 6 in 10 Spanish Dominant Hispanics have an optimistic view about their finances over the next 12 months, […]

Census Consensus: ‘Citizenship’ Would Be A Headache For Advertising, Media – MediaPost

March 28, 2018. MediaPost by Joe Mandase.- Obvious partisan political implications aside, the Trump White House’s push to add a […]

Las Perspectivas Económicas del Mercado Multicultural Se Ven Muy Poderosas PRODU

Jan 16, 2018. PRODU.- Para Santiago Solutions Group, el panorama es alentador para el segmento multicultural en EE UU. “Los […]