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Hispanic Ad Investments Drive Revenue – Hispanic Market Weekly

October 12, 2011. Hispanic Ad Dollars = Increased Revenue.- Dollars invested in targeting Hispanic consumers through Latino media directly impact company's bottom line, according to the findings of the Association of Hispanic Advertising's (AHAA) latest Hispanic Allocation Study. ... Read More

Latinos Galvanized by Arizona Immigration Law – Los Angeles Times & others

July 14, 2010 - Hispanic Federation and LULAC report shows that Arizona’s SB 1070 immigration law has energized Latinos in support of fair, comprehensive federal immigration reform. ... Read More

MLS Urged To Immerse Itself In Hispanic Communities During League’s Partner Summit – Sport Business Journal

July 27, 2011. Carlos Santiago, President of the Hispanic marketing consultancy firm Santiago Solutions Group, told attendees at the MLS partner summit yesterday that the league and its partners should immerse themselves in the local Hispanic communities in order to engage Spanish-speaking fans. ... Read More

Translating Hispanic Marketing into Shareholder Value – Contacto Business News

With shareholders demanding higher and better returns, companies are examining all facets of their strategy to see what delivers. A new study released by Santiago Solutions Group (SSG), found that companies might want to take a harder look at their Hispanic marketing strategy to see how it translates into bottom-line profitability. ... Read More

Antihomophobia, Santiago Solutions Group Campaign – GLAAD

October 5, 2011. "La Homofobia Tiene Muchas Caras/Homophobia Has Many Faces." If you’re the kind of person who fast-forwards past the commercials, then you’d probably miss the whole point of GLAAD’s Amplifier Awards. The third-annual ceremony, held last night at Manhattan’s Altman Room, recognizes print and online advertising and marketing that presents fair and accurate representations of the LGBT community. ... Read More

Cautious Optimism for Latino Businesses, Entrepreneurs – Northern Colorado Business Report

July 28, 2011. Norther Colorado Business Report by Ana Arias.- The Great Recession hit wage earners across the board, some more than others. A nationwide survey of 600 Latinos conducted in 2009 by LatinoMetrics revealed that half of Latino families were bringing in less income than the previous year, with one in three making the same money and only one in seven making more greenbacks. Survey data also revealed that six in 10 Latinos were making ends meet; four of those indicated it's not easy but they're getting by. One in 10 said things are looking up, and another one thought all was moving along swimmingly. ... Read More

The AHAA Moment – Hispanic Business

December 16, 2010. By Rebecca Villaneda, Hispanic Business.- AHAA has made it a priority for the past eight years to study and analyze spending trends across categories and across major advertisers. It is called the "Hispanic Marketing Investment Trends" report, formerly known as the "Right Spend Study." This study provides spending trends of the top 500 advertisers and categorizes them as Best-in-Class, Leaders, Followers, Laggards and Don't Get It. ... Read More

Study: Hispanics View Racism at Center of Immigration Debate – POLITICO

July 14, 2010. A 30% plurality of Hispanics living in the U.S. view racism at the heart of the immigration reform debate, according to polling data released Wednesday by Latino advocacy groups. ... Read More

With Election Looming, Three Polls Confirm Immigration Tops Latino Voter Concerns – America’s Voice

August 10, 2010. Three recent polls of Latino voters show how the current immigration debate—including the national attention to Arizona’s anti-immigrant law—has dramatically influenced Latino voters’ view of political candidates, as well as their propensity to vote in November. ... Read More

2010 Census Results Add New Dimension to Hispanic Targeting Value – Hispanic Trending

The 2010 US Census growth results boost the long-term benefits of dedicated investments in the Hispanic segment as the Hispanic market continues to grow 36 times faster than the nearly flat White Non-Hispanic segment. ... Read More

Multicultural Segments Growth Surges 58%; White NH Decline Accelerates


Non-Hispanic White Segment Decline Accelerates. Multicultural segments jumped 2.8M from 2016 to 2017 compared to a 1.8M increase from 2015 […]

Spanish Dominant* Hispanics Financial Optimism Soars in 2018


Now nearly 6 in 10 Spanish Dominant Hispanics have an optimistic view about their finances over the next 12 months, […]

Census Consensus: ‘Citizenship’ Would Be A Headache For Advertising, Media – MediaPost

March 28, 2018. MediaPost by Joe Mandase.- Obvious partisan political implications aside, the Trump White House’s push to add a […]

Las Perspectivas Económicas del Mercado Multicultural Se Ven Muy Poderosas PRODU

Jan 16, 2018. PRODU.- Para Santiago Solutions Group, el panorama es alentador para el segmento multicultural en EE UU. “Los […]