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SSG Comments On Univision Cutting Ties With Trump – NPR

June 25, 2015. NPR by Greg Allen.- Following comments Donald Trump made about Mexican immigrants during his presidential announcement last week, Univision, the nation's largest Spanish-language TV network, has announced it is cutting ties with Trump and dropping plans to broadcast the Miss Universe Pageant. ... Read More

Hispanic Targeted Ad Spend Increased by 63% since 2010

April 29, 2015 Fairfax, VA. PRNewswire-USNewswire.- The top 500 U.S. marketers are allocating about 8.4 percent of their overall ad spend to Hispanic dedicated efforts, this is up from 5.5 percent in 2010, according to a new report from AHAA: the voice of Hispanic marketing. Over the past five years, the top 500 advertisers boosted their spending in Hispanic targeted media by 63 percent or $2.7 billion from $4.3 billion in 2010 to $7.1 billion. The top 500 advertisers boosted their average spending from $9 million in Hispanic targeted media in 2010 to $14 million now. ... Read More

Hispanic Ad Spend Soars – Inside Radio

April 29, 2015. Inside Radio.- The biggest marketers are allocating more dollars to reach U.S. Hispanics. A new analysis shows over the past five years they’ve increased their Latino-targeted media spending by 63% as total spending has grown from $4.3 billion in 2010 to $7.1 billion. ... Read More

‘Upscale Latinos’ Contribute 40 Percent of Hispanics’ Trillion Dollar Spending Power, Says Report – Latin Post

April 30, 2014. LATIN POST by Michael Oleaga. AHAA & Nielsen identified "Upscale Latinos" as the most influential segment in the United States. They revealed its second study titled "Upscale Latinos 2.0: A Renewed Outlook for High-End Marketers," which found 40 percent of the "Upscale Latinos" contribute to the $1.5 trillion spending power by Hispanics. ... Read More

GfK Adds Health-Related Attitudinal Targeting

October 15, 2014. RESEARCH by Bronwen Morgan. US — GfK MRI and Santiago Solutions Group are partnering to allow consumers to be targeted based on ‘wellness-related attitudes and behaviors’. SSG Wellness Spectrum has used a number of factors to assign a “wellness score” to 150,000 consumers in the GfK MRI database. The theory is that these factors will allow marketers to understand their customers’ levels of “wellness receptivity” in order to adapt growth strategies. ... Read More

AHAA Leads Industry to Improve Hispanic ROI – PR Newswire

November 20, 2014. Fairfax, VA. PR Newswire.- An industry-wide initiative, led by the trade group AHAA: The Voice of Hispanic Marketing, seeks to get more granular into advertisers ROI measures of the Hispanic market. A new study, Refining Hispanic ROI, released today by AHAA finds that the rapid shifts in the Hispanic market coupled with the emergence of the Total Market Approach, demand that sales data and television measurement methods evolve or new models emerge to give marketers an accurate read on their Hispanic ROI. ... Read More

Santiago Solutions Group, GfK MRI Partner To Enable Precise Targeting of Consumers by Health Attitudes, Behaviors – Business Wire

October 13, 2014. New York - Business Wire .- As mainstream US consumers increasingly embrace the notion of healthy living, GfK MRI and Santiago Solutions Group are partnering to help marketers make the most of this trend, allowing them to target customers according to their wellness-related attitudes and behaviors. ... Read More

AHAA Leads Marketing Coalition In Defining Total Market – ANA

September 2, 2014. Fairfax, VA. ANA.- “Our consensus is that a Total Market Approach (TMA) must feature a carefully crafted cross-cultural message, based on a universal truth relevant to the main segments of brand growth.” clarified AHAA Research Chair/Santiago Solutions Group Chief Strategist, Carlos Santiago. “To optimize effective growth, however, marketers also need dedicated segment strategies that create relevance and address distinct belief systems and triggers.” ... Read More

La Yogurt, Quaker Oat Bran, Kashi GoLEAN, Oatmeal Crisp, Fage, Stonyfield, and Breyer’s Win 2014 Wellness Brand Awards

August 14, 2014. San Antonio, Texas.- Eight major breakfast brands received top honors when the 2014 Wellness Brand Awards were announced today at the Hispanic Retail 360 Summit in San Antonio hosted by Stagnito. The winners were chosen from among 240 CPG brands competing for a “share of stomach” in various breakfast sub-categories. ... Read More

Hispanics That Earn More Than $50,000 Are 40% of Hispanic Buying Power – La Prensa

May 19, 2014. Miami, FL. EFE Agency - USA.- Hispanics with income above $50, 000 per year represent 40% of this minority’s buying power. They like luxury goods and quality products, particularly those that approach them with a positive attitude, according to the AHAA and Nielsen. ... Read More

Multicultural Segments Growth Surges 58%; White NH Decline Accelerates

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Non-Hispanic White Segment Decline Accelerates. Multicultural segments jumped 2.8M from 2016 to 2017 compared to a 1.8M increase from 2015 […]

Spanish Dominant* Hispanics Financial Optimism Soars in 2018

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Now nearly 6 in 10 Spanish Dominant Hispanics have an optimistic view about their finances over the next 12 months, […]

Census Consensus: ‘Citizenship’ Would Be A Headache For Advertising, Media – MediaPost

March 28, 2018. MediaPost by Joe Mandase.- Obvious partisan political implications aside, the Trump White House’s push to add a […]

Las Perspectivas Económicas del Mercado Multicultural Se Ven Muy Poderosas PRODU

Jan 16, 2018. PRODU.- Para Santiago Solutions Group, el panorama es alentador para el segmento multicultural en EE UU. “Los […]