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Why Insights Matter – Hispanic Market Weekly

A close look at the target audience and the revelations gleaned from one-on-one outreach in preparation for "Espíritu de Progreso Latino" were crucial to the campaign's success. ... Read More

Latinos Hard Hit by Economy but Cautiously Optimistic – Reuters.com

December 22, 2009 Latinos, hit harshly by the recession, close 2009 with mixed perceptions about their well-being and where the country is headed, but they are generally supportive of Obama and health care reform. ... Read More

Latinos Overwhelmingly support Health Care Reform – MarketWatch.com

December 21, 2009 Latinos close 2009 with the economy and jobs as the most important issue yet give overwhelming support to health care reform. ... Read More

Latino Baby Boom Speeds Ahead – Hispanic Ad

May 12, 2008. Hispanic Ad.- Last week the U.S. Census Bureau released the latest Hispanic population estimates. What stood out is Hispanic population growth was overwhelmingly (62%) driven by natural increase and not net immigration in contrast with 2000 when natural increase and immigration were nearly equal. ... Read More

Consistent Communications in Spanish & English is Key in Media & In-Store – Hispanic Ad

May 27, 2008. Hispanic Ad.- A major CPG company recently shared some of their Hispanic research results at a large multicultural conference. One of the findings was that consumer communications should be inclusive of all Hispanics to reach all consumers regardless of language preferences, acculturation levels and generational variance. The findings are based on communication preferences and the importance of shared opinions for product selection within Hispanic families and groups. ... Read More

Translating Hispanic Marketing into Shareholder Value – Hispanic PRWire

December 6, 2006. New study reveals connection between Hispanic Marketing investment and return on equity. With shareholders demanding higher and better returns, companies are examining all facets of their strategy to see what delivers. A new study released today by Santiago Solutions Group (SSG), found that companies might want to take a harder look at their Hispanic marketing strategy to see how it translates into bottom-line profitability. ... Read More

The Cultural Impact of Network Programming

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Cracking the diversity code for content is no easy task. Media and content creators constantly ebb and flow while attempting […]

Multicultural Segments Growth Surges 58%; White NH Decline Accelerates

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Non-Hispanic White Segment Decline Accelerates. Multicultural segments jumped 2.8M from 2016 to 2017 compared to a 1.8M increase from 2015 […]

Spanish Dominant* Hispanics Financial Optimism Soars in 2018

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Now nearly 6 in 10 Spanish Dominant Hispanics have an optimistic view about their finances over the next 12 months, […]

Census Consensus: ‘Citizenship’ Would Be A Headache For Advertising, Media – MediaPost

March 28, 2018. MediaPost by Joe Mandase.- Obvious partisan political implications aside, the Trump White House’s push to add a […]