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Changes in US Latino Mindset & Social Behavior – Arizona SB1070 Law – Hispanic CMO.com

The Association of Hispanic Advertising Agencies held a webinar today with agency members and selected guest to present highlights of the findings of a study that gauge the impact of the Arizona SB1070 law and potential copycat usage of the law in other states across the USA. ... Read More

The New American Electorate (October 2010) – Immigration Policy Center

October 14, 2010 by Immigration Policy Center.- At a time when federal, state, and local elections are often decided by small voting margins—with candidates frequently locked in ferocious competition for the ballots of those “voting blocs” that might turn the electoral tide in their favor—one large and growing bloc of voters has been consistently overlooked and politically underestimated: New Americans. ... Read More

DC: Latino Voters Who Want Immigration Reform May Not Vote If Legislation Doesn’t Come up This Year – The American Independent

July 15, 2010 by Elise Foley, The American Independent.- Following up on Jesse’s new piece on why anti-GOP backlash hasn’t appeared among Latino voters, a poll released today gives additional insight into how how Latinos will vote this November. ... Read More

Translating Hispanic Marketing into Shareholder Value – Contacto Magazine

November 2006.- With shareholders demanding higher and better returns, companies are examining all facets of their strategy to see what delivers. A new study released by Santiago Solutions Group (SSG), found that companies might want to take a harder look at their Hispanic marketing strategy to see how it translates into bottom-line profitability. ... Read More

Why Insights Matter – Hispanic Market Weekly

A close look at the target audience and the revelations gleaned from one-on-one outreach in preparation for "Espíritu de Progreso Latino" were crucial to the campaign's success. ... Read More

Latinos Hard Hit by Economy but Cautiously Optimistic – Reuters.com

December 22, 2009 Latinos, hit harshly by the recession, close 2009 with mixed perceptions about their well-being and where the country is headed, but they are generally supportive of Obama and health care reform. ... Read More

Latinos Overwhelmingly support Health Care Reform – MarketWatch.com

December 21, 2009 Latinos close 2009 with the economy and jobs as the most important issue yet give overwhelming support to health care reform. ... Read More

Latino Baby Boom Speeds Ahead – Hispanic Ad

May 12, 2008. Hispanic Ad.- Last week the U.S. Census Bureau released the latest Hispanic population estimates. What stood out is Hispanic population growth was overwhelmingly (62%) driven by natural increase and not net immigration in contrast with 2000 when natural increase and immigration were nearly equal. ... Read More

Consistent Communications in Spanish & English is Key in Media & In-Store – Hispanic Ad

May 27, 2008. Hispanic Ad.- A major CPG company recently shared some of their Hispanic research results at a large multicultural conference. One of the findings was that consumer communications should be inclusive of all Hispanics to reach all consumers regardless of language preferences, acculturation levels and generational variance. The findings are based on communication preferences and the importance of shared opinions for product selection within Hispanic families and groups. ... Read More

Translating Hispanic Marketing into Shareholder Value – Hispanic PRWire

December 6, 2006. New study reveals connection between Hispanic Marketing investment and return on equity. With shareholders demanding higher and better returns, companies are examining all facets of their strategy to see what delivers. A new study released today by Santiago Solutions Group (SSG), found that companies might want to take a harder look at their Hispanic marketing strategy to see how it translates into bottom-line profitability. ... Read More

AdAge: Super Bowl Advertisers Fell Short on Key Diversity and Inclusion Measures, Analysis Shows

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The ads got particularly bad scores when it comes to ‘cultural relevance,’ especially from Hispanic audiences, according to a new […]

ANA/AIMM Commitment to Systemic Change in Marketing

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At ANA and AIMM, we strongly believe that every person — regardless of race, ethnicity, sexual orientation, gender identity, ability, […]

CIIM Ads Insights – INFOGRAPHICS

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CIIM makes a direct correlation between culture and business performance such as enhance brand perception, increased ad effectiveness, and lift […]

CIIM Programming Insights – INFOGRAPHIC

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Cultural Insight Impact Measure is the industry leading metric that validates the impact and effectiveness of cultural insights in ads […]