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Why Insights Matter – Hispanic Market Weekly
A close look at the target audience and the revelations gleaned from one-on-one outreach in preparation for "Espíritu de Progreso Latino" were crucial to the campaign's success. ... Read More
Latinos Hard Hit by Economy but Cautiously Optimistic – Reuters.com
December 22, 2009
Latinos, hit harshly by the recession, close 2009 with mixed perceptions about their well-being and where the country is headed, but they are generally supportive of Obama and health care reform. ... Read More
Latinos Overwhelmingly support Health Care Reform – MarketWatch.com
December 21, 2009
Latinos close 2009 with the economy and jobs as the most important issue yet give overwhelming support to health care reform. ... Read More
Latino Baby Boom Speeds Ahead – Hispanic Ad
May 12, 2008. Hispanic Ad.- Last week the U.S. Census Bureau released the latest Hispanic population estimates. What stood out is Hispanic population growth was overwhelmingly (62%) driven by natural increase and not net immigration in contrast with 2000 when natural increase and immigration were nearly equal. ... Read More
Consistent Communications in Spanish & English is Key in Media & In-Store – Hispanic Ad
May 27, 2008. Hispanic Ad.- A major CPG company recently shared some of their Hispanic research results at a large multicultural conference. One of the findings was that consumer communications should be inclusive of all Hispanics to reach all consumers regardless of language preferences, acculturation levels and generational variance. The findings are based on communication preferences and the importance of shared opinions for product selection within Hispanic families and groups. ... Read More
Translating Hispanic Marketing into Shareholder Value – Hispanic PRWire
December 6, 2006. New study reveals connection between Hispanic Marketing investment and return on equity. With shareholders demanding higher and better returns, companies are examining all facets of their strategy to see what delivers. A new study released today by Santiago Solutions Group (SSG), found that companies might want to take a harder look at their Hispanic marketing strategy to see how it translates into bottom-line profitability.
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