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Great Potential: A Must Read Book, A Strategy, A Solution

SSG’s Senior Strategist Steve Moya addresses these issues, and more, in Great Potential: Latinos in a Changing America. Steve shares his expert knowledge and insights as he deliberates the role of Latinos within the larger national context. The magnitude of Latinos’ role in the continued economic, social and cultural influence of our nation is being accelerated, both by constant population growth and the estimated 79 million Baby Boomers – 10,000 a day – who will be retiring by 2029. ...Read More ... Read More

Multicultural Segments Growth Surges 58%; White NH Decline Accelerates

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Non-Hispanic White Segment Decline Accelerates. Multicultural segments jumped 2.8M from 2016 to 2017 compared to a 1.8M increase from 2015 […]

Spanish Dominant* Hispanics Financial Optimism Soars in 2018

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Now nearly 6 in 10 Spanish Dominant Hispanics have an optimistic view about their finances over the next 12 months, […]

Census Consensus: ‘Citizenship’ Would Be A Headache For Advertising, Media – MediaPost

March 28, 2018. MediaPost by Joe Mandase.- Obvious partisan political implications aside, the Trump White House’s push to add a […]

Las Perspectivas Económicas del Mercado Multicultural Se Ven Muy Poderosas PRODU

Jan 16, 2018. PRODU.- Para Santiago Solutions Group, el panorama es alentador para el segmento multicultural en EE UU. “Los […]