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Newsletter July 24, 2013

Market Metrics: Good News for Marketers. Hispanic Employment is Driving US Recovery

As of June 2013, the Hispanic segment generated the highest net contribution of any other racial/ethnic segment to overall US employment growth since June 2012, producing nearly half of all newly employed in the country. The multicultural segments together accounted for 8 in 10 of the newly employed while ... ... Read More
Newsletter July 22, 2013

Great Potential: A Must Read Book, A Strategy, A Solution

SSG’s Senior Strategist Steve Moya addresses these issues, and more, in Great Potential: Latinos in a Changing America. Steve shares his expert knowledge and insights as he deliberates the role of Latinos within the larger national context. The magnitude of Latinos’ role in the continued economic, social and cultural influence of our nation is being accelerated, both by constant population growth and the estimated 79 million Baby Boomers – 10,000 a day – who will be retiring by 2029. ...Read More ... Read More
Infographics October 25, 2018

Multicultural Segments Growth Surges 58%; White NH Decline Accelerates

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Non-Hispanic White Segment Decline Accelerates. Multicultural segments jumped 2.8M from 2016 to 2017 compared to a 1.8M increase from 2015 […]

Newsletter May 23, 2018

Spanish Dominant* Hispanics Financial Optimism Soars in 2018

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Now nearly 6 in 10 Spanish Dominant Hispanics have an optimistic view about their finances over the next 12 months, […]

Press April 12, 2018

Census Consensus: ‘Citizenship’ Would Be A Headache For Advertising, Media – MediaPost

March 28, 2018. MediaPost by Joe Mandase.- Obvious partisan political implications aside, the Trump White House’s push to add a […]

Press January 30, 2018

Las Perspectivas Económicas del Mercado Multicultural Se Ven Muy Poderosas PRODU

Jan 16, 2018. PRODU.- Para Santiago Solutions Group, el panorama es alentador para el segmento multicultural en EE UU. “Los […]