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Market Metrics: Good News for Marketers. Hispanic Employment is Driving US Recovery

As of June 2013, the Hispanic segment generated the highest net contribution of any other racial/ethnic segment to overall US employment growth since June 2012, producing nearly half of all newly employed in the country. The multicultural segments together accounted for 8 in 10 of the newly employed while ... ... Read More

Great Potential: A Must Read Book, A Strategy, A Solution

SSG’s Senior Strategist Steve Moya addresses these issues, and more, in Great Potential: Latinos in a Changing America. Steve shares his expert knowledge and insights as he deliberates the role of Latinos within the larger national context. The magnitude of Latinos’ role in the continued economic, social and cultural influence of our nation is being accelerated, both by constant population growth and the estimated 79 million Baby Boomers – 10,000 a day – who will be retiring by 2029. ...Read More ... Read More

AdAge: Super Bowl Advertisers Fell Short on Key Diversity and Inclusion Measures, Analysis Shows

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The ads got particularly bad scores when it comes to ‘cultural relevance,’ especially from Hispanic audiences, according to a new […]

ANA/AIMM Commitment to Systemic Change in Marketing

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At ANA and AIMM, we strongly believe that every person — regardless of race, ethnicity, sexual orientation, gender identity, ability, […]

CIIM Ads Insights – INFOGRAPHICS

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CIIM makes a direct correlation between culture and business performance such as enhance brand perception, increased ad effectiveness, and lift […]

CIIM Programming Insights – INFOGRAPHIC

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Cultural Insight Impact Measure is the industry leading metric that validates the impact and effectiveness of cultural insights in ads […]