Holiday Warmth & Smiles for Migrant Children
Multicultural Segments Growth Surges 58%; White NH Decline Accelerates
Spanish Dominant Hispanics Are Extremely Confident They Will Participate and Decide The Future Of The Country
According to SSG’s primary survey, 68% of Spanish Dominant Hispanics who can vote in Federal elections feel very to extremely confident that they will go out and vote in the November 2018 mid-term elections.
Spanish Dominant Hispanics consider that Immigration, Racism, Homeland Security, Gun Control And Health Care are the top 5 issues facing the country. The ranking of these issues don’t change between Millennials and Xers/Boomers but the level of importance for Immigration and Health Care is significantly higher among Spanish Dominant Xers & Boomers. Interestingly, Racism is identical regardless of Generation.
... Read MoreSD* Gen Z , Millennials and U.S. Born Drive Financial Optimism
Spanish Dominant* Hispanics Financial Optimism Soars in 2018
2018 Multicultural Economy Outlook
Multicultural Economy Outlook 2018
U.S. Marketers are quickly shifting growth priorities among multicultural (MC) segments, especially since the White Non-Hispanic (WNH) segment has been declining since 2016. The MC economic outlook for 2018 looks remarkably powerful for several reasons:
- The Employment-Participation rate is higher than WNH and continues to step up, especially for Hispanics
- Unemployment rate is at record lows for all MC segments
- Personal Income has continued to increase for all MC segments while it has slowed down for WNH.
... Read More2016: A Premature Tipping Point in US Growth
Multicultural Job Growth Slows Down
Leveraging Latina Millennial Nuances
Effective marketers seek a balance between preferences in common across major segments and leveraging nuances that may increase segment relevancy and act as more direct triggers to purchase by connecting at a deeper emotional level with segments. The real question is whether homogeneous vs. targeted messages would attain the needed relevance level to cause additional prospects to purchase.
Marketing to Millennials is no exception to this conundrum. Millennials were not created equal in political outlook, mindset, consumer behavior or brand predisposition. Demographically, half of Latina Millennials and Non-Hispanic White Millennial Women are married but two-thirds of Latinas have children vs only half of those Non-Hispanic. Yet, demographics is only at the surface of any segmentation.
... Read More
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