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Segmented Approaches May Go The Extra Mile For Wellness Opportunities in CPGs [INFOGRAPHIC]

“Healthier-outlook” consumers of different cultures differ in shopping preferences –their perceptions of “healthy” brands are so different that there are no commonalities among the top 5 breakfast Brands across segments. They also choose to shop in different retailers beyond Whole Foods & Trader Joe’s. Segmenting by Wellness Segments & Scores based on healthy attitudes & good behaviors is a valuable growth planning tool, as Brands with higher Wellness Scores experience higher growth rates than brands with lower Wellness Scores. ... Read More

Multicultural Millennial Digital Decision Journey [INFOGRAPHIC]

Millennials are intense users of digital & mobile in their Path-To-Purchase journey. Hispanics over-index Total Market in digital Evaluation actions but lag a little In-Store while African Americans especially over-index in the Experience phase. ... Read More

2015 Multicultural Economy Expansion In A Total Market World [INFOGRAPHIC]

In the 10 states that constitute half of the consumer Buying Power and the US GDP, Multicultural (M/C) segments are near HALF of the overall population, they generate over 90% of the population growth and almost 40% of the growth in Buying Power, that’s why we call them the ‘Top 10 Total Market (TM) States’. Over 75% of the U.S. newly employed & incremental personal income generated in the entire U.S. in 2014 was also generated by Multicultural; concentrated in White & Gray collar jobs. ... Read More

Gen Z Is Now, Kid! [INFOGRAPHIC]

Our nation’s future is here. Boosted by Hispanic & Asian births & immigration, Gen Z will be the first American generation that is equally Multicultural and White Non-Hispanic. In the top 10 Total Market (TM) states, 6 in 10 Gen Z are of Multicultural background vs 4 in 10 in the other 40 states. Half of all Gen Z reside in the Top 10 TM states. ... Read More

Seven 2014 Millennial Economic Power Insights You Can’t Forget [INFOGRAPHIC]

Multicultural Millennials are already the majority in the top 10 Total Market states. While the last ‘class’ of Millennials turned 18 years of age in 2014, the U.S. Millennial adult population continues to expand due to positive net migration, mostly from Multicultural Millennials. Multicultural Millennials also generated HALF of the incremental Millennial income in the U.S. reflecting that they are behind Gen Y’s economic tipping point. This accelerating power has catapulted their confidence yet they are purchasing in Value retail formats.   ... Read More

Hispanic Digital Decision Journey [INFOGRAPHIC]

Hispanics’ Digital Path to Purchase offers brands similar opportunities for personalized and localized engagement & loyalty as the overall market. ... Read More

10 Most Influential Total Market States Part IV: Multicultural Millennials [INFOGRAPHIC]

In 2013, a majority (52%) of Millennials in the Top 10 Total Market (TM) states were of Multicultural background compared to 1 in 3 of Millennials in the remaining 40 states. Between 2010 and 2013, the U.S. Millennial population grew at 0.6% annually due to net positive migration. Multicultural Millennials generated the vast majority (76%) of the Millennial growth in these top 10 TM states, growing 3 times faster than White Non-Hispanic Millennials. The top 10 TM states represented 53% of all U.S. Millennials and fueled 72% of the U.S. Millennial growth. ... Read More

10 Most Influential Total Market States Part III: Gross Domestic Product 2010-13 [INFOGRAPHIC]

As the U.S. GDP inched up 2% annually since 2010 to $15.5T in 2013, the 10 most influential Total Market (TM) states yielded the brunt of the economic expansion. These 10 TM states generated nearly 60% of the country’s net GDP growth. Fueled by a population base that is 60% Multicultural, TX & CA account for a third of the total U.S. GDP growth. NY, FL, & GA are next in line to become majority Multicultural by 2025. ... Read More

Ten Most Influential Total Market States Part II: Buying Power [INFOGRAPHIC]

The U.S. economy hinges on the 10 leading TM states where Multicultural purchase power makes up about a third of the base and also a major contributor to the incremental Buying Power. In fact, over 4 in 10 new consumer purchasing dollars are generated by Multicultural segments in the Top 10 TM states as opposed to 1 in 5 in the other 40 states. ... Read More

Ten Most Influential Total Market States Part I: Population [INFOGRAPHIC]

SSG’s ’10 Most Influential States’ reveal the evolution towards a new mainstream. The transformation evident in these leading TM states has vast impact on immediate growth opportunities and quarterly corporate outcomes. This is the first in SSG’s continuing review of economic and behavioral game-changing factors, starting with populations shifts. Half of the US population and two-thirds of the US overall growth is generated by the Top TM states collectively. By 2020, Multicultural segments will become the majority segment in these 10 states as a group. ... Read More

CIIM Ads Insights – INFOGRAPHICS

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CIIM makes a direct correlation between culture and business performance such as enhance brand perception, increased ad effectiveness, and lift […]

CIIM Programming Insights – INFOGRAPHIC

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Cultural Insight Impact Measure is the industry leading metric that validates the impact and effectiveness of cultural insights in ads […]

These 6 Ads Are the Most Effective Multicultural Marketing Messages in Recent Years

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“Nothing Comes Easy” by Grey New York for Procter & Gamble is among a small group of top-performing multicultural ads. […]

The Cultural Impact of Network Programming

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Cracking the diversity code for content is no easy task. Media and content creators constantly ebb and flow while attempting […]