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Just released! WIN! The Hispanic Market Strategies for Business Growth

February 2012.- WIN! The Hispanic Market Strategies for Business Growth by M. Isabel Valdés. Santiago Solutions Group has contributed with its expertise including chapters by: Carlos Santiago on S-M-A-R-T Growth through Opportunity Right-Sizing; a Foreword by Steve Moya, When the Future Meets Today, and a chapter on social contributions to the bottom line by Derene Allen, Social Metrics that Matter: Deepening Brand Connections through Social Impact. Per industry leaders, a must read! ... Read More

ANA/AIMM Commitment to Systemic Change in Marketing

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At ANA and AIMM, we strongly believe that every person — regardless of race, ethnicity, sexual orientation, gender identity, ability, […]



CIIM makes a direct correlation between culture and business performance such as enhance brand perception, increased ad effectiveness, and lift […]

CIIM Programming Insights – INFOGRAPHIC

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Cultural Insight Impact Measure is the industry leading metric that validates the impact and effectiveness of cultural insights in ads […]

These 6 Ads Are the Most Effective Multicultural Marketing Messages in Recent Years


“Nothing Comes Easy” by Grey New York for Procter & Gamble is among a small group of top-performing multicultural ads. […]