ANA-AIMM’s Case for Change

Just released report from the ANA’s Masters of Marketing conference: “The Case for Change: Multicultural and Inclusive Marketing as a Business Imperative for Long-Term Growth” provides an exceptional resource to help marketing decision makers better understand the need for change in the face of the new contemporary marketplace. This study is particularly crucial as half of Fortune 500 companies are currently experiencing sales declines. Written and researched by the ANA’s Alliance for Inclusive & Multicultural Marketing (AIMM) in partnership with Dávila Multicultural Insights and Santiago Solutions Group (SSG), the report makes the business case for Multicultural marketing to boost growth rather than a one-size-fits-all approach, which can fall short of comprehensive relevance and effectiveness.

“CASE FOR CHANGE: Multicultural and Inclusive Marketing as a Business Imperative for Long-Term Growth”

Just released report from the ANA’s Masters of Marketing conference: “The Case for Change: Multicultural and Inclusive Marketing as a Business Imperative for Long-Term Growth” provides an exceptional resource to help marketing decision makers better understand the need for change in the face of the new contemporary marketplace. This study is particularly crucial as half of Fortune 500 companies are currently experiencing sales declines.

Written and researched by the ANA’s Alliance for Inclusive & Multicultural Marketing (AIMM) in partnership with Dávila Multicultural Insights and Santiago Solutions Group (SSG), the report makes the business case for Multicultural marketing to boost growth rather than a one-size-fits-all approach, which can fall short of comprehensive relevance and effectiveness.

The report features insightful perspectives from: Bob Liodice, CEO of the ANA, Michael Lacorazza, EVP of Brand & Advertising at Wells Fargo, Tony Rogers, CMO of Sam’s Club, Marc Pritchard, CMO of P&G, and John Dillon, CMO of Denny’s; and ends with a five-point action plan which fits into any company’s marketing plan.

AIMM is a coalition of entities (representing African American, Asian, “General Market”, Hispanic, and LGBTQ segments) from the marketing and advertising ecosystem. Its goal is to create a powerful voice that elevates Multicultural and Inclusive marketing to promote business growth in an increasingly diverse marketplace.

CLICK HERE to download “The Case For Change” report.

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