AN OPEN LETTER TO BRANDS, MARKETERS, ADVERTISERS:

It’s time to #SeeALL. As marketers, our role is simple: deliver growth. Today’s modern family – our customer – is increasingly multicultural by nature and we must make sure our work reflects that. For this reason, our companies should reach out to consumers in relevant and meaningful ways that ultimately have the ability to connect with our customers while lifting corporate growth. Everyone should feel included and valued. It’s time to celebrate diversity. Highlight what makes us different and what brings us together as a society.

(CLICK ON THE IMAGE FOR THE PDF VERSION)

 

Tags:

No comments yet.

Leave a Reply

You must be logged in to post a comment.

CIIM Ads Insights – INFOGRAPHICS

Slider_ciim

CIIM makes a direct correlation between culture and business performance such as enhance brand perception, increased ad effectiveness, and lift […]

CIIM Programming Insights – INFOGRAPHIC

CIIM programming1-pic

Cultural Insight Impact Measure is the industry leading metric that validates the impact and effectiveness of cultural insights in ads […]

These 6 Ads Are the Most Effective Multicultural Marketing Messages in Recent Years

gillette-culturally-relevant

“Nothing Comes Easy” by Grey New York for Procter & Gamble is among a small group of top-performing multicultural ads. […]

The Cultural Impact of Network Programming

Millenials-Slider

Cracking the diversity code for content is no easy task. Media and content creators constantly ebb and flow while attempting […]