AN OPEN LETTER TO BRANDS, MARKETERS, ADVERTISERS:

It’s time to #SeeALL. As marketers, our role is simple: deliver growth. Today’s modern family – our customer – is increasingly multicultural by nature and we must make sure our work reflects that. For this reason, our companies should reach out to consumers in relevant and meaningful ways that ultimately have the ability to connect with our customers while lifting corporate growth. Everyone should feel included and valued. It’s time to celebrate diversity. Highlight what makes us different and what brings us together as a society.

(CLICK ON THE IMAGE FOR THE PDF VERSION)

 

No comments yet.

Leave a Reply

You must be logged in to post a comment.

The Cultural Impact of Network Programming

Millenials-Slider

Cracking the diversity code for content is no easy task. Media and content creators constantly ebb and flow while attempting […]

Multicultural Segments Growth Surges 58%; White NH Decline Accelerates

Slider2

Non-Hispanic White Segment Decline Accelerates. Multicultural segments jumped 2.8M from 2016 to 2017 compared to a 1.8M increase from 2015 […]

Spanish Dominant* Hispanics Financial Optimism Soars in 2018

Banner

Now nearly 6 in 10 Spanish Dominant Hispanics have an optimistic view about their finances over the next 12 months, […]

Census Consensus: ‘Citizenship’ Would Be A Headache For Advertising, Media – MediaPost

March 28, 2018. MediaPost by Joe Mandase.- Obvious partisan political implications aside, the Trump White House’s push to add a […]