America’s New Upscale Segment: Latinos!

AHAA expands its thought leadership platform well into 2014 with a series of studies to educate marketers on the increased need to segment properly for higher ROI and not treat the vast Hispanic market as one size fits all. This study unveils Doing Total Market Right, and latest Hispanic ROI in the Financial & Insurance Sectors analysis will round out this comprehensive effort.

Understanding the Upscale Latino

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