AIMM
SSG is a co-founder (along with DMI Consulting) of the ANA’s (Association of National Advertisers) Alliance for Inclusive and Multicultural Marketing initiative (AIMM).
AIMM creates a powerful marketing movement that accurately depicts multicultural and inclusive segments in order to promote business growth.
SSG is well known for its innovation in measuring cultural relevance and its impact on sales.
Attain Deep Cultural Connections that Enhance Impact
Beyond Representation
Lead with Cultural Authenticity
SSG can:
- Put into context the work you do and provide suggestions for areas for improvement in order to better connect with segments including: Hispanic (in Spanish and in English), African American/Black, White Non-Hispanic, LGBTQ+, and People with Disabilities
- Can work with your agencies and creative teams throughout the process to ensure culturally aligned communications executions
- Can set realistic expectations for where your scores should be as you become more adept at targeting these groups, and how you can move up from one quartile to another
The more ads tested, the more insights SSG can provide as we can use the full creative spectrum as a frame of reference. SSG can then provide insights into your overall Multicultural strategy through a comprehensive plan.