7 Multicultural Marketing Lessons from Obamacare to Hyper-Complex Categories

Hyper-complex categories like healthcare confront consumers with multi-dimensional barriers to adoption. These challenges require marketers to anticipate and properly address the needs of this new wave of adopters. The Affordable Care Act provides a good lesson for complex categories still waiting to mine the growth opportunities these segments offer. These 7 lessons can be adapted to financial, retirement planning, home buying, vacation ownership, life insurance and similar categories.

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About SSG
SSG is a strategy, analytics and research consulting firm; experts in guiding clients’ growth strategies by leveraging Big Data, advanced consumer research, predictive modeling, and innovative segmentations.
We uncover actionable consumer segment insights that enhance clients’ marketing effectiveness and optimize sustainable total market growth.
We arm clients with intelligence and roadmaps, including ‘size of the prize’, drivers to purchase, and customer journeys across marketing “Ps,” aligned with ROI targets for Millennial, Multicultural, Hispanic and Total Market.

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