2015 Multicultural Economy Expansion In A Total Market World [INFOGRAPHIC]

In the 10 states that constitute half of the consumer Buying Power and the US GDP, Multicultural (M/C) segments are near HALF of the overall population, they generate over 90% of the population growth and almost 40% of the growth in Buying Power, that’s why we call them the ‘Top 10 Total Market (TM) States’. Over 75% of the U.S. newly employed & incremental personal income generated in the entire U.S. in 2014 was also generated by Multicultural; concentrated in White & Gray collar jobs.

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SSG is a strategy, analytics and research consulting firm; experts in guiding clients’ growth strategies by leveraging Big Data, advanced consumer research, predictive modeling, and innovative segmentations. We uncover actionable consumer segment insights that enhance clients’ marketing effectiveness and optimize sustainable total market growth. We arm clients with intelligence and roadmaps, including ‘size of the prize’, drivers to purchase, and customer journeys across marketing “Ps,” aligned with ROI targets for Millennial, Multicultural, Hispanic and Total Market

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