Where Is the Baby Boom Coming From? [INFOGRAPHIC]

The U.S. is seeing its first Baby Boom since the Great Recession started. The 2014 Baby Boom is different than what the US has seen previously as it is driven by older moms, it is increasingly Hispanic and Asian American. This Boom is also concentrated in 10 states where the vast majority of Boom babies are Multicultural. Yet, this Boom is a newborn and fertility rates among younger Millennials, especially Latina Millennials, are yet to improve.

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Baby boom Infographic

About SSG
SSG is a strategy, analytics and research consulting firm; experts in guiding clients’ growth strategies by leveraging Big Data, advanced consumer research, predictive modeling, and innovative segmentations.
We uncover actionable consumer segment insights that enhance clients’ marketing effectiveness and optimize sustainable total market growth.
We arm clients with intelligence and roadmaps, including ‘size of the prize’, drivers to purchase, and customer journeys across marketing “Ps,” aligned with ROI targets for Millennial, Multicultural, Hispanic and Total Market.

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