Advanced Analytics & Research

Our passion is to guide clients’ growth strategies, leveraging innovative consumer research utilizing Qualitative (traditional, digital, and virtual), Quantitative, Hybrid Methodologies (Mobile Shop-alongs, mission-oriented research), as well as predictive modeling.

Our end goal is to uncover actionable & ‘ownable’ consumer segment insights that enhance clients’ marketing effectiveness and advance sustainable total growth.

Research & Analytics-SmartChart

Consulting Services


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2016: A Premature Tipping Point in US Growth


This past year marked a turning point for the White Non-Hispanic population which declined for the first time ever, 10 […]

Ten Latina Millennial Nuances


SSG reveals in a deep dive into Latina Millennials’ mindsets that they show distinct nuances vs. their White Non-Hispanic counterparts. […]

The Promise And Reality Of ‘Total Market’ And How CMOs Need To Address It


Aug 23, 2016 by Pepper Miller.- Total Market strategy is defined by the Association of Hispanic Advertising Agencies as “a […]

Gen Z 1.0; Hispanic vs White NH [INFOGRAPHIC]

Complete infographic Capture4

Hispanic Culture remains strong among Hispanic Gen Z reflecting distinct dimensions of Values: hyper-aspirational drive, determination, community mindedness, and family […]