Consulting Services

Santiago Solutions Group is uniquely a growth consulting company.

We get your need to grow multiple market segments efficiently thus we utilize our general market expertise to leverage efficiencies between markets. Our business expertise is committed to growth by aligning your company with diverse consumers and marketing efficiently to them.

We work to help you incorporate Advanced Analytics & Research strategic insights into enhanced models for growth, plan the marketing strategy, and align your company with simple but critical adjustments.

We then help you align and support advertising, PR, sales promotion, and engagement efforts or programmatic elements for the social sector. We develop roadmaps to guide your implementation seamlessly throughout the organization – with traction.

SSG’s consulting offering includes:

Growth Consulting-SmartChart

Advanced Analytics & Research

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Ten Latina Millennial Nuances

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SSG reveals in a deep dive into Latina Millennials’ mindsets that they show distinct nuances vs. their White Non-Hispanic counterparts. […]

The Promise And Reality Of ‘Total Market’ And How CMOs Need To Address It

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Aug 23, 2016 by Pepper Miller.- Total Market strategy is defined by the Association of Hispanic Advertising Agencies as “a […]

Gen Z 1.0; Hispanic vs White NH [INFOGRAPHIC]

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Hispanic Culture remains strong among Hispanic Gen Z reflecting distinct dimensions of Values: hyper-aspirational drive, determination, community mindedness, and family […]

Hispanic Gen Zers’ Families: Where Stress Begins and Love Never Ends

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In our latest Gen Z qualitative exploration, we spoke with Hispanic and White Non-Hispanic Gen Zers to better understand differences […]