Tag Archives: Newsletter

Are You Driving Without A Growth GPS? How Effective Growth Leaders Avoid Common Sizing Pitfalls to Guide Growth

In business, there are methods that vastly improve “growth routes” for key segments, products and services, and yet, many players still overlook them. Instead they navigate the way they’ve done it for years, setting their annual business course with “guesstimates,” faulty data, or gut-feel. Opportunity right-sizing analysis is one tool regularly utilized ... ... Read More

The Post-recession Post-Multicultural Era: A Societal Reset

The 2007 - 2008 economic shock was unique in our history and so its lingering effects; it changed both human and organizational behavior. Some businesses were already trending downwards. The subsequent recession acceleration sell-offs, lay-offs, and restructuring. Even now, recovery is marginal and for most companies, top line growth is more elusive than ever. A new consumerism is taking place... ... Read More

Market Metrics: Good News for Marketers. Hispanic Employment is Driving US Recovery

As of June 2013, the Hispanic segment generated the highest net contribution of any other racial/ethnic segment to overall US employment growth since June 2012, producing nearly half of all newly employed in the country. The multicultural segments together accounted for 8 in 10 of the newly employed while ... ... Read More

Ten Latina Millennial Nuances

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SSG reveals in a deep dive into Latina Millennials’ mindsets that they show distinct nuances vs. their White Non-Hispanic counterparts. […]

The Promise And Reality Of ‘Total Market’ And How CMOs Need To Address It

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Aug 23, 2016 by Pepper Miller.- Total Market strategy is defined by the Association of Hispanic Advertising Agencies as “a […]

Gen Z 1.0; Hispanic vs White NH [INFOGRAPHIC]

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Hispanic Culture remains strong among Hispanic Gen Z reflecting distinct dimensions of Values: hyper-aspirational drive, determination, community mindedness, and family […]

Hispanic Gen Zers’ Families: Where Stress Begins and Love Never Ends

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In our latest Gen Z qualitative exploration, we spoke with Hispanic and White Non-Hispanic Gen Zers to better understand differences […]