Overall Experience

CONSUMER PRODUCTS

Consumer Package Goods HEALTH, PHARMA & WELLNESS PRODUCTS & SERVICES

Health Wellness PharmaHOME IMPROVEMENT & OTHER

Home Improvement LODGING & LEISURE

Lodging & leisureRETAIL, RESTAURANTS & DIRECT SALES

Retail & RestaurantsSERVICES

ServicesSOCIAL, PUBLIC & EDUCATION

Social Public EducationTECHNOLOGY & MEDIA

Technology & media

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Ten Latina Millennial Nuances

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SSG reveals in a deep dive into Latina Millennials’ mindsets that they show distinct nuances vs. their White Non-Hispanic counterparts. […]

The Promise And Reality Of ‘Total Market’ And How CMOs Need To Address It

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Aug 23, 2016 by Pepper Miller.- Total Market strategy is defined by the Association of Hispanic Advertising Agencies as “a […]

Gen Z 1.0; Hispanic vs White NH [INFOGRAPHIC]

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Hispanic Culture remains strong among Hispanic Gen Z reflecting distinct dimensions of Values: hyper-aspirational drive, determination, community mindedness, and family […]

Hispanic Gen Zers’ Families: Where Stress Begins and Love Never Ends

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In our latest Gen Z qualitative exploration, we spoke with Hispanic and White Non-Hispanic Gen Zers to better understand differences […]