Wellness Spectrum

Wellness Spectrum Webinar-Cover Page



SSG Wellness Spectrum™ powered by GfK MRI sheds light on key planning issues:

  • Which wellness segments to pursue
    • discover customers whose behavior have changed or needs are not being met
    • strengthen brand identities and develop messages that speak to different healthy outlook consumers
  • What kind of products, to offer
    • refine a product’s formulation or fine-tune the positioning or develop a new product
  • How to go-to market effectively
    • predict what products will consumers of different health outlooks be more persuaded to consider & buy
    • inform channel selection to optimize the path to purchase for selected targets
    • Properly designing and executing 1-to-1 wellness-prone promos and experiences in a specific trade areas that respond to specific wellness attitudes & interests


  • Learn more about how SSG Wellness Spectrum™ can help:

Comments are closed.

The Promise And Reality Of ‘Total Market’ And How CMOs Need To Address It


Aug 23, 2016 by Pepper Miller.- Total Market strategy is defined by the Association of Hispanic Advertising Agencies as “a […]

Gen Z 1.0; Hispanic vs White NH [INFOGRAPHIC]

Complete infographic Capture4

Hispanic Culture remains strong among Hispanic Gen Z reflecting distinct dimensions of Values: hyper-aspirational drive, determination, community mindedness, and family […]

Hispanic Gen Zers’ Families: Where Stress Begins and Love Never Ends

6456457 - extended family relaxing at home together

In our latest Gen Z qualitative exploration, we spoke with Hispanic and White Non-Hispanic Gen Zers to better understand differences […]

Culture Plays Major Role in Hispanic Gen Z’s Lives. Not So for White NH Gen Z

6671501 - casual group of friends isolated over a white background

A new Quant-Qual study by Santiago Solutions Group, titled “Gen Z: Hispanics vs. White Non-Hispanics on Aspirations, Stress, Family and […]