CPG-Retailers Application

SSG Wellness Spectrum™ powered by GfK MRI

Problem:
Powerful wellness forces are changing people’s lifestyle choices and how people are increasingly shopping for healthier options, yet not all consumers have the same receptivity

Solution:
A data-rich planning tool that classifies  consumers’ wellness  attitudes & mindsets driving the propensity to consider and buy various levels of healthy offers and Brands

CPG Applications

  • Identify growth opportunities, unmet needs across wellness propensities and product portfolios/extensions
  • Targeting highest Value Wellness Propensity Adopters
  • Strengthen Brand Identities and Enhance Message Relevancy
  • Increase go-to market effectiveness
  • Inform channel selection
  • Optimize the path to purchase for selected targets

Retail Applications

  • Enhance promotions ROI by better creating experiences that work best at right wellness target
  • Personalize digital platforms in path to purchase to increase
    • Pre-store influence
    • Trade-area and location engagement to drive traffic
    • Secure the final moment of truth

To learn more or to request a dedicated webinar about the SSG Wellness Spectrum™ please fill out the form below:

SSG Wellness Spectrum is the joint property of GfK US, LLC and Santiago Solutions Group, Inc.
©2014 GfK US LLC. All Rights Reserved; ©2014 Santiago Solutions Group, Inc.

 

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