Wellness Spectrum

Wellness Spectrum Webinar-Cover Page



SSG Wellness Spectrum™ powered by GfK MRI sheds light on key planning issues:

  • Which wellness segments to pursue
    • discover customers whose behavior have changed or needs are not being met
    • strengthen brand identities and develop messages that speak to different healthy outlook consumers
  • What kind of products, to offer
    • refine a product’s formulation or fine-tune the positioning or develop a new product
  • How to go-to market effectively
    • predict what products will consumers of different health outlooks be more persuaded to consider & buy
    • inform channel selection to optimize the path to purchase for selected targets
    • Properly designing and executing 1-to-1 wellness-prone promos and experiences in a specific trade areas that respond to specific wellness attitudes & interests


  • Learn more about how SSG Wellness Spectrum™ can help:


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